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Our work
Our work

We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution.

About
About

We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution. Inspired by our purpose ‘Next generation happiness’, our goal is to maximize the impact for our clients and minimize the impact on our planet.

Work student
Work student

Our strategy: Redefining retail through impact
Our strategy: Redefining retail through impact

BrandLoyalty is the partner for retail, connecting the puzzle pieces to deliver a full-service end-to-end solution. 

Strategy
Strategy

We build our loyalty campaigns based on real insights. By evaluating retailer challenges and opportunities, market dynamics, and consumer behavior, we can create the perfect solution that delivers impact.

Solution
Solution

We adopt a holistic approach based on the defined strategy, ensuring the right mechanics, campaign themes, and high-quality rewards to give meaning to retailers and shoppers.

Execution
Execution

Using demand forecasting, on-time delivery (through our global network), real-time adjustments and innovative digital tools, we elevate our campaigns to the next level.  

Digital Project Manager
Digital Project Manager

Project Manager Taipei
Project Manager Taipei

Events & Marketing Intern
Events & Marketing Intern

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13 case studies found

Connecting generations through an award-winning program
Connecting generations through an award-winning program
Connecting generations through an award-winning program

The excitement of parents and their younglings while collecting Rollinz and following Jedi training sessions was all covered by national and social media. Thanks to the Jedi Academy, children could learn how to use a Lightsaber from Star Wars figurines in Esselunga stores. Esselunga was put in the spotlight during the Star Wars programme and won the award for ‘Best Retail Execution’ at the NC Loyalty Awards and the Promotion Awards.

Invading a new market with 40 million Stikeez
Invading a new market with 40 million Stikeez
Invading a new market with 40 million Stikeez

Pick n Pay is the second-largest supermarket chain store in South Africa. The retailer created a national hype with the help of BrandLoyalty, invading the country with 40 million Stikeez and breaking records with 65 million responses on its hashtag #PnPStikeez as the first supermarket to run a national ‘spend and get’ loyalty programme.

25% higher spend among digital collectors
25% higher spend among digital collectors
25% higher spend among digital collectors

Pionering a new approach. Lowes Foods breaks away from the couponing culture by offering a better digital shopping experience. The retailer collaborated with BrandLoyalty to launch the first digital loyalty programme in the USA: Lowes Foods Kitchen Kaboodle.

Dis-Chem offers drugstore customers a magical shopping experience
Dis-Chem offers drugstore customers a magical shopping experience
Dis-Chem offers drugstore customers a magical shopping experience

In a bold and highly unusual move for a drugstore, Dis-Chem Pharmacies with 160 stores in South Africa decided to surprise and delight its shoppers with the magic of Disney.

Empowering kids through ​Disney Heroes
Empowering kids through ​Disney Heroes
Empowering kids through ​Disney Heroes

Sainsbury's launched a loyalty campaign with Disney that empowers kids to become the best version of themselves while driving brand warmth.

A healthy tomorrow for kids
A healthy tomorrow for kids
A healthy tomorrow for kids

By stimulating fun around healthy eating, Coles in Australia was able to drive significant sales lift and encourage children across Australia to eat more fruit and veg. 

Increasing member value through consecutive programs
Increasing member value through consecutive programs
Increasing member value through consecutive programs

In spring 2019, Alfamart launched its fifth short-term loyalty campaign with RoyalVKB's newly developed Smart Kitchen range. This campaign drove digital redemption further up to 86% and increased the average member spend to over 20%.

A game-like progression to turn shoppers into fans​
A game-like progression to turn shoppers into fans​
A game-like progression to turn shoppers into fans​

In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.

Owning the Star Wars brand in France
Owning the Star Wars brand in France
Owning the Star Wars brand in France

For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France. 

Albertson’s United Supermarkets leverages the power of nostalgia with Toy Story 4 MicroPopz!
Albertson’s United Supermarkets leverages the power of nostalgia with Toy Story 4 MicroPopz!
Albertson’s United Supermarkets leverages the power of nostalgia with Toy Story 4 MicroPopz!

Alberton's United Supermarkets reunited everyone's favorite Toy Story characters, attracting more families with children. 

StorePal: your loyal companion for in-store execution
StorePal: your loyal companion for in-store execution

Bringing store checks into the digital age.

Shoppers turn groceries into gold at Carrefour with Royal VKB
Shoppers turn groceries into gold at Carrefour with Royal VKB
Shoppers turn groceries into gold at Carrefour with Royal VKB

In March 2021, Carrefour in Brazil launched an innovative new loyalty program, one of the first of its kind in Brazil. To bolster its new app, and to attract new users, the leading retailer offered shoppers the chance to earn “Coins” for meeting an individual spend threshold set by the retailer. These Coins could then be redeemed against rewards, including a range of knives from Royal VKB.

Supplier collaboration: the hidden gem of winning loyalty campaigns
Supplier collaboration: the hidden gem of winning loyalty campaigns

22 news & articles found

Using the power of storytelling to mobilise kids 
Using the power of storytelling to mobilise kids 

Several different franchises offer food retailers the chance to employ popular and newsworthy characters to engage with topics that interest children. As you’ll discover, there’s a lot more to a partnership with Disney than just the ability to tap into hypes around its hugely well-known blockbusters. 

Disney Movie Moments programme honoured at the Loyalty Magazine Awards
Disney Movie Moments programme honoured at the Loyalty Magazine Awards

We are pleased to announce that the Disney Movie Moments promotion at Plus has been presented with a prestigious Loyalty Magazine award in the category "Best use of Communications - including Social Media" at the Loyalty Magazine Awards in London last month.

Unlocking the magic with MicroPopz! at Albertsons
Unlocking the magic with MicroPopz! at Albertsons

From mid of August onwards, customers can collect for Disney Best Buddies Micropopz at several Albertsons divisions* across the United States. For quite a few it is their first instant loyalty promotion together with Disney

Immerse yourself in the Disney Movie Moments at Auchan
Immerse yourself in the Disney Movie Moments at Auchan

Shoppers at Auchan Portugal only have one goal in the coming weeks; to collect all the 144 Disney Movie Moments cards. For 8 weeks, shoppers receive a set of trading cards with every €15 spend, next to stamps to save and redeem against the four lovely plush toys - Anna, Elsa, Olaf and Sven - from Frozen. And that's not all...

Hey, cool dude, which Skrepysh are you?
Hey, cool dude, which Skrepysh are you?

Disney Clix is conquering Russia! Shoppers can collect all the beloved Disney, non-licensed and supplier-collaborated characters at 21,000 stores across the country! Backed with extensive marketing efforts focused on young shoppers, the loyalty campaign is heading towards becoming a great success!

2020 in review
2020 in review

We're at the start of a brand-new year, and so, a good time to reflect on 2020 - a year that will go down in history as a year that caused a decade's worth of disruption. A year that made retailers regain their position as the cornerstone of society. A year that saw heroes of different sizes. A year that altered every industry.

Connecting friends & family through sports
Connecting friends & family through sports

For the third consecutive time, Albert Heijn transfers all the Dutch soccer stars to shoppers' homes!

5 ways our loyalty campaigns encourage a healthy lifestyle
5 ways our loyalty campaigns encourage a healthy lifestyle

Things we see in retail & loyalty, a deep dive

Frozen 2 cards cool down the African summer!
Frozen 2 cards cool down the African summer!

We're celebrating autumn with all the magical characters from Disney's Frozen 2 in South Africa, Namibia, and Botswana! For 8 weeks, shoppers at pharmacy retailer Dis-Chem can collect all 54 Frozen II playing cards. The loyalty campaign features a custom-made app, plenty of activation elements, and limited rare 'Golden Cardz' that unlock special prices!

A healthy combination at REWE
A healthy combination at REWE

Shoppers across Germany will find it easy to eat healthily this year, with REWE's new loyalty program. For 14 weeks shoppers are able to collect Silit cookware and Disney tableware across 4000 stores. Shoppers can also choose to collect a herb garden and towels to complete their collection.

Updating Brazilian home bars with Spiegelau glassware
Updating Brazilian home bars with Spiegelau glassware

The Brazilian supermarket chain has launched a new collect and redeem programme, rewarding its shoppers for their loyalty with an outstanding Spiegelau glassware range!

Doubling the power of Zwilling at Coop Switzerland
Doubling the power of Zwilling at Coop Switzerland

Shoppers at Coop Switzerland have an exceptional opportunity to redefine cooking! Zwilling and Coop Switzerland are providing shoppers with an unbeatable blend of two ranges in one ultimate cooking experience.

Loyalty: The solution to unlimited choice
Loyalty: The solution to unlimited choice

Loyalty… Unconsciously or consciously, it influences us every day. While the world is evolving, the essence of loyalty is not. Loyalty is based on a mix of emotion and memory. Loyalty gives purpose and steers happiness. 

5 reasons shoppers love Marvel
5 reasons shoppers love Marvel

The Marvel Cinematic Universe is firmly positioned as the highest-grossing film franchise of all time... but the best is yet to come! A new Marvel era has begun in 2021 on Disney+ with the high popularity of WandaVision and The Falcon and the Winter Soldier. Marvel is truly powerful, and so are Marvel loyalty campaigns. Here are 5 reasons shoppers love Marvel, according to our latest global consumer insights.​​​​​​​

Raise your glass with L'Atelier du Vin!
Raise your glass with L'Atelier du Vin!

As France slowly enters summer, Carrefour offers its shoppers the opportunity to collect an exclusive range of glasses and wine accessory from the prestigious brand L’Atelier du Vin!

4 ways empathy will drive the digital shopper journey
4 ways empathy will drive the digital shopper journey

Once shopper journeys are digitalised, all empathy disappears. Ask yourself this: Have you put yourself in the shoes of your shoppers during the design process of your digital shopper journey?

Bake and share together with Terraillon
Bake and share together with Terraillon

What better way to spend time with family than to cook together? To strengthen French family traditions, Intermarché allows shoppers to collect fantastic bakeware items coated with natural Carnauba wax. 

Ageless Disney loyalty for kids 1 to 99
Ageless Disney loyalty for kids 1 to 99

Who doesn’t love Disney! Its magical formula remains universal and multi-generational. Disney’s storytelling excites and inspires young and old, irrespective of gender, race or culture.

Studio 100 Media partners with BrandLoyalty on Vegesaurs
Studio 100 Media partners with BrandLoyalty on Vegesaurs

Studio 100 Media has joined forces with BrandLoyalty for international loyalty campaigns, signing a five-year agreement. 

BrandLoyalty announces strategic collaboration with Disney in the United States and Canada
BrandLoyalty announces strategic collaboration with Disney in the United States and Canada

BrandLoyalty has announced a strategic collaboration with Disney in the United States and Canada. This follows the announcement in November 2021 about the continued collaboration with Disney in EMEA.

Raise your glass with L'Atelier du Vin!
Raise your glass with L'Atelier du Vin!

As France slowly enters summer, Carrefour offers its shoppers the opportunity to collect an exclusive range of glasses and wine accessory from the prestigious brand L’Atelier du Vin!

Loyalty stamps will disappear
Loyalty stamps will disappear

Time is running out for loyalty stamps! In a matter of just a few years, loyalty stamps, as we know them today, will have completely disappeared.