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loyalty campaign

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Our work
Our work

We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution.

About
About

We provide winning loyalty campaigns by connecting high-frequency retailers, our partners, and shoppers. BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution. Inspired by our purpose ‘Next generation happiness’, our goal is to maximize the impact for our clients and minimize the impact on our planet.

Data Engineer
Data Engineer

Art Director
Art Director

Product Manager - Digital
Product Manager - Digital

Director Marketing Technology & Analytics
Director Marketing Technology & Analytics

3 case studies found

Empowering kids through ​Disney Heroes
Empowering kids through ​Disney Heroes

Increasing member value through consecutive programs
Increasing member value through consecutive programs

In spring 2019, Alfamart launched its fifth short-term loyalty campaign with RoyalVKB's newly developed Smart Kitchen range. This campaign drove digital redemption further up to 86% and increased the average member spend to over 20%.

Creating happy family moments with Magnit
Creating happy family moments with Magnit

In 2018, Brandloyalty set about the mammoth task of launching the biggest ever 'Collect & Redeem' loyalty programme in its history. Across more than 15,000 Magnit stores, BrandLoyalty gave shoppers the opportunity to collect for vivo | Villeroy & Boch ovenware with up to 97% discount.

14 news & articles found

2020 in review
2020 in review

We're at the start of a brand-new year, and so, a good time to reflect on 2020 - a year that will go down in history as a year that caused a decade's worth of disruption. A year that made retailers regain their position as the cornerstone of society. A year that saw heroes of different sizes. A year that altered every industry.

Connecting friends & family through sports
Connecting friends & family through sports

For the third consecutive time, Albert Heijn transfers all the Dutch soccer stars to shoppers' homes!

5 ways our loyalty campaigns encourage a healthy lifestyle
5 ways our loyalty campaigns encourage a healthy lifestyle

Things we see in retail & loyalty, a deep dive

Frozen 2 cards cool down the African summer!
Frozen 2 cards cool down the African summer!

We're celebrating autumn with all the magical characters from Disney's Frozen 2 in South Africa, Namibia, and Botswana! For 8 weeks, shoppers at pharmacy retailer Dis-Chem can collect all 54 Frozen II playing cards. The loyalty campaign features a custom-made app, plenty of activation elements, and limited rare 'Golden Cardz' that unlock special prices!

A healthy combination at REWE
A healthy combination at REWE

Shoppers across Germany will find it easy to eat healthily this year, with REWE's new loyalty program. For 14 weeks shoppers are able to collect Silit cookware and Disney tableware across 4000 stores. Shoppers can also choose to collect a herb garden and towels to complete their collection.

Updating Brazilian home bars with Spiegelau glassware
Updating Brazilian home bars with Spiegelau glassware

The Brazilian supermarket chain has launched a new collect and redeem programme, rewarding its shoppers for their loyalty with an outstanding Spiegelau glassware range!

Doubling the power of Zwilling at Coop Switzerland
Doubling the power of Zwilling at Coop Switzerland

Shoppers at Coop Switzerland have an exceptional opportunity to redefine cooking! Zwilling and Coop Switzerland are providing shoppers with an unbeatable blend of two ranges in one ultimate cooking experience.

Loyalty: The solution to unlimited choice
Loyalty: The solution to unlimited choice

Loyalty… Unconsciously or consciously, it influences us every day. While the world is evolving, the essence of loyalty is not. Loyalty is based on a mix of emotion and memory. Loyalty gives purpose and steers happiness. 

5 reasons shoppers love Marvel
5 reasons shoppers love Marvel

The Marvel Cinematic Universe is firmly positioned as the highest-grossing film franchise of all time... but the best is yet to come! A new Marvel era has begun in 2021 on Disney+ with the high popularity of WandaVision and The Falcon and the Winter Soldier. Marvel is truly powerful, and so are Marvel loyalty campaigns. Here are 5 reasons shoppers love Marvel, according to our latest global consumer insights.​​​​​​​

Raise your glass with L'Atelier du Vin!
Raise your glass with L'Atelier du Vin!

As France slowly enters summer, Carrefour offers its shoppers the opportunity to collect an exclusive range of glasses and wine accessory from the prestigious brand L’Atelier du Vin!

4 ways empathy will drive the digital shopper journey
4 ways empathy will drive the digital shopper journey

Once shopper journeys are digitalised, all empathy disappears. Ask yourself this: Have you put yourself in the shoes of your shoppers during the design process of your digital shopper journey?

Bake and share together with Terraillon
Bake and share together with Terraillon

What better way to spend time with family than to cook together? To strengthen French family traditions, Intermarché allows shoppers to collect fantastic bakeware items coated with natural Carnauba wax. 

StorePal: your loyal companion for in-store execution

Bringing store check into the digital age

Ageless Disney loyalty for kids 1 to 99
Ageless Disney loyalty for kids 1 to 99

Who doesn’t love Disney! Its magical formula remains universal and multi-generational. Disney’s storytelling excites and inspires young and old, irrespective of gender, race or culture.