The Clix inspire families and help parents to stimulate their kids to be creative and playful. With Clix, shoppers can upgrade their clothes, accessories and so much more! Clix simply fit every style.
There's extensive activation around the loyalty programme, asking kids 'Hey, cool dude, which Skrepysh are you?'. In fact, Magnit and BrandLoyalty partnered with the winner of the famous Russian TV Show 'Dance' to create a custom made music video that challenges kids to dance like a Skrepysh!