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News & articles

Explore the latest insights and innovations in retail and loyalty.
 

Kaufland Bulgaria encourages creativity and self-expression through Fixeez

Kaufland capitalized on the popularity of emojis by offering a range of 26 re-stickable patches as giveaways in its Bulgarian stores. With their cool fabric look, the Fixeez quickly brightened up kids’ clothes, backpacks, phone cases and other items. Adults loved them too! Made from 100% recycled PET, they proved a sustainable choice for an eye-catching kids’ campaign.

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 Kaufland Bulgaria encourages creativity and self-expression through Fixeez

Featured insights

Why retailers should embrace mental health

Today’s adolescents and young adults’ perspective on healthy living goes beyond that of previous generations. Instead of solely focusing on physical health Generation-Z, prioritizes mental health and emotional well-being. 

The ultimate guide for your digital store

No one can argue that the entrance of a physical supermarket is the first representation of the store. Read further to discover more about our analysis of digital entries of supermarkets worldwide and its findings. 

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