The power of storytelling
Storytelling is at the essence of everything we do, and it’s a great way to mobilise consumers, especially when reaching out to the younger market: children who love to be told stories. The Disney brand and its franchises are all about storytelling. From faraway lands to tales of bravery and even superheroes, Disney knows exactly what elements should be put together to grab our attention and keep us glued to the tale until the end. As in any great story, especially those from Disney, one of the key elements is having interesting and relatable characters, both heroes and villains. Setting the scene, offering conflicts and solutions, triggering a range of emotions, providing surprises and even showing explorations and learnings are also just as important. It’s these elements that come together to make a story relevant and engaging to little kids and big kids alike! A great story will not only keep the audience hanging on your every word but will also leave a long-lasting impression on those who have experienced it.
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