The Marvel Cinematic Universe is firmly positioned as the highest-grossing film franchise of all time... but the best is yet to come! A new Marvel era has begun in 2021 on Disney+ with the action-packed 'WandaVision' and 'The Falcon and the Winter Soldier'. Exciting new cinematic blockbusters in Phase 4, such as 'The Eternals’ and ‘Spider-Man: No Way Home’ will be released later this year.
Marvel is truly powerful, and so are Marvel loyalty campaigns. Here are 5 reasons shoppers love Marvel, according to our latest global consumer insights.
Shoppers become part of the story
Marvel’s stories are universal and resonate with all shoppers. Marvel loyalty campaigns have mass appeal for both boys and girls of all ages, connecting kids and their parents to the same heroic ideals whilst boosting a retailer’s brand image. During the development phase of our concepts, we don’t stop until these concepts have proven to create an instant hype. Have a look at how our young concept testers put our Marvel Be a Hero concept to the test!
Marvel's unique ability to unite
By leveraging diversity & inclusion for enhancing innovation, Marvel created an inclusive cinematic universe showcasing a wide representation of society. No matter who you are or where you are from, for every person in the world there is a character they can aspire to. No surprise, 1 in 3 kids would like to own products from Marvel in the future.
Future movie releases to tap into
There are many movie moments to tap into during your next loyalty campaign. Have a look at Marvel's official release dates for the upcoming years below or watch the movie to discover more!
Black Widow – July 9, 2021
Shang-Chi and the legend of the ten rings – September 3, 2021
The Eternals – November 5, 2021
Spider-Man: No Way Home – December 17, 2021
Doctor Strange in the Multiverse of Madness – March 25, 2022
Thor: Love and Thunder – May 6, 2022
Black Panther, Wakanda Forever – July 8, 2022
The Marvels – November 11, 2022
Ant-Man and the Wasp, Quantumania – February 17, 2023
Guardians of the Galaxy, Vol. 3 – May 5, 2023
Every day, BrandLoyalty's consumer insights experts immerse themselves in the consumers' world; trying to understand their needs and wishes. Reach out to your local BrandLoyalty contact person and discover the crucial developments and trends in your region.
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