Mark During: Connecting High-Frequency Retailers through Loyalty Campaigns; The 10 Most Influential People in Retail Industry, 2022
He further adds that it has been amazing to see the power of having a clear plan and then giving the team the space to deliver against those business objectives.
Way to Success
According to Mark, attempting to define success in terms of a set of commercial KPIs is frequently overemphasised. He discovers that success may take many different shapes and is frequently best understood by considering the path that leads to these results.
In his view, achieving success always begins with having extremely specific goals. These might be “soft” team engagement indicators or “hard” corporate objectives. However, it’s also crucial to constantly appreciate the process and recognise the commitment and hard work done along the route to realising these aspirations.
“People are the most important asset of a company,” is a common saying. If this statement is true, then Mark believes that success should be measured by how well a business is able to grow, develop, and utilise those assets.
Ultimately, for him, success is realised through people and the recognition of the human contribution it takes to achieve predetermined milestones. He asserts, “Watching a team learn, adapt, and grow is the most important KPI I have used to measure success throughout my career.”
Visioning to Bring Change
It is common knowledge that consumers have higher expectations of the companies they deal with and the merchants they shop at. One of the most important more recent requests is that major corporations have a very serious and genuine sustainability route. And most importantly, they should provide a quantifiable plan for lowering their carbon impact in the areas where they operate.
The workforce at BrandLoyalty shares this passion, desire, and obligation to minimise the company’s effect on behalf of and in concert with its retail partners. Mark states, “We have shifted internally from the siloed ‘sustainability team’ structure, to an embedding of environmental and sustainable KPIs across our entire end-to-end development funnel – from initial R&D and concept creation, all the way through to delivery of product.”
Through cutting-edge, client-facing initiatives, BrandLoyalty has already developed a number of eco-friendly brand solutions as well as a tailored program for mitigating a retailer’s carbon footprint. Its goal is to become the most ecologically conscious and sustainably run rewards company in the world. They should never stop working to create cutting-edge and useful brands, product lines, mechanisms, and procedures that can have a significant effect on the globe.