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Cookie statement

 In this Cookie Statement we describe how BrandLoyalty processes data relating to you and/or your device (‘Cookies’) if you visit this website. In addition, we will explain how to manage, delete and/or block the processing of these cookies yourself. 

Last modified: 21th of May 2021


1What are cookies?
Cookies are small text files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular user and website, and can be accessed either by the website server or the user’s computer. This allows the server to deliver a website tailored to a particular user, or the website itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next (Source: www.whatarecookies.com).

Cookies can have different characteristics:

  • First party cookies are cookies set by the website you’re visiting. Only that specific website will be able to read them. 
  • Third party cookies are cookies set by websites other than the one you are visiting at that time. These cookies are mainly used for tracking and marketing purposes.

Cookies can also have different retention periods:

  • Persistent cookies are cookies which are stored on your computer even after you quit your browser. 
  • Session cookies are cookies which are automatically deleted from your computer immediately after you have quit your browser. 

2. Which cookies do we use and how do we use these cookies?
If you visit this website, BrandLoyalty or third parties on behalf of BrandLoyalty can process different cookies. These cookies can be divided based on the purpose for which they are used:

Functional cookies
Functional cookies are necessary for a proper performance of our website and therefore do not require your consent. For example, a functional cookie makes sure the website has a readable layout, your cookie preferences are stored during your entire session and the website is shown in the language you selected. The functional cookies are first party cookies which means that only BrandLoyalty has access to these cookies. In detail:

NAME:

PURPOSE:

DURATION:

cookieconsent_key,

Stores your cookie preferences, so you won’t be asked again

Persistent cookie – 1 year

cookieconsent_settings

Stores your cookie preferences, so you won’t be asked again

Persistent cookie - 1 year

cookieconsent_status

Stores your cookie preferences, so you won’t be asked again

Persistent cookie - 1 year


Analytical cookies
Analytical cookies are processed to obtain basic information about the quality and effectiveness of our website. These cookies don't collect information that identifies a visitor down to an individual level that is available to us. These cookies are not passing personally identifiable information to any external third party other than in limited cases when we engage a service provider to act on our behalf but who is then unable to use the data for their own purposes. 

BrandLoyalty uses Google Analytics to measure the quality and effectiveness of the website on our behalf. To limit the processing of personal data by Google Analytics, we made sure all analytical cookies collected are anonymised or pseudonymised as much as possible. For example, by stripping the last three digits of your IP address we have eliminated the collection of personal data. In addition, we have entered into a data processing agreement with our third parties. These cookies do not require your consent.

NAME:

PURPOSE:

DURATION:

_ga

Improvement of quality and effectiveness of the website

Persistent cookie – 2 years

_gat

Improvement of quality and effectiveness of the website

Session cookie - deleted after session

_gid

Improvement of quality and effectiveness of the website

Session cookie - deleted after session


Performance cookies
BrandLoyalty uses performance cookies to specifically measure your interactions and experience with our website. This allows us to improve the website's functionalities and to offer more personalised content. 

Our performance cookies are third party cookies placed by third parties on behalf of BrandLoyalty, such as Hotjar, Vimeo, Youtube and Recruitee. These performance cookies require your consent. You can find an overview of these performance cookies in the table below.

For example, we use Hotjar to better understand our users’ needs and to optimize the service and experience of our website. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. You can choose to interact with Hotjar by providing your email address through the Hotjar pop-up. Hotjar also uses cookies and other technologies to collect data about our your behaviour on the website. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Please be aware that third-party websites linked to one of our sites may also collect information from you for various purposes. Although we choose our business partners and clients carefully, BrandLoyalty is not responsible for the privacy practices of websites operated by such third parties. Please check the applicable privacy statements of such websites you visit to determine how they handle any information they collect from you. You can find the relevant links below. 

NAME: PURPOSE:  DURATION:
Vimeo To allow our website to display Vimeo videos                   https://vimeo.com/cookie_policy
YouTube To allow our website to display youtube videos https://policies.google.com/technologies/cookies?hl=en-US
Recruitee To enable the functioning of the job application forms  https://support.recruitee.com/en/articles/3022929-cookies-on-your-careers-site
Hotjar To measure the experiences of website visitors https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information
_hjincludedinsessionsample This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit. Session cookie – deleted after end session
_hjincludedinPageviewSample This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit. Session cookie – deleted after end session
_hjid Used to store a unique Hotjar user ID. Persistent cookie – 1 year
_hjABsoluteSessionInProgress To store unique visits in Hotjar Session cookie – deleted after end session
_hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. Session cookie – deleted after end session


Marketing Cookies
BrandLoyalty may use third-party marketing cookies for tracking and marketing purposes by interacting with certain social media platforms you use. These cookies are implemented by BrandLoyalty, but will also be stored by external parties such as LinkedIn. These marketing cookies require your consent.

Please check the applicable privacy statements of such websites you visit to determine how they handle any information they collect from you. You can find the relevant links below.

NAME:

PURPOSE:

DURATION:

LinkedIn

To track the use of embedded services.

https://www.linkedin.com/legal/l/cookie-table

 

3. How can you manage cookies?
You can regulate the processing of functional, analytical, performance and marketing cookies collected via the BrandLoyalty website yourself. Depending on the type of cookie you may delete, manage or block your cookies.

Delete cookies
For the four types of cookies mentioned above, you have the option to delete the cookies already placed on your device by clearing your browsing history. If you choose to clear your browser history, all cookies from the websites you have visited will be deleted. Please note that by deleting those cookies, you may also loose some valuable information (like login details, site preferences etc). 

Manage or block cookies
You have the option to refuse or accept our performance and marketing cookies through our cookie banner when you enter our website for the first time. If you change your mind, you will have the option to manage these cookie preferences in your browser settings at any time. Visitors who choose to reject or block all cookies may have difficulty navigating and using the website. 

For more information on how to manage your cookie preferences please visit: https://www.aboutcookies.org/

4. Where can I get further information?
In our
Privacy Statement you can read more about the processing of Personal Data by BrandLoyalty.

If you have a question or would like to submit a complaint with regards to the collection and processing of your data by BrandLoyalty, you can contact BrandLoyalty’s Data Protection Officer:
privacy@brandloyalty-int.com

Brand Loyalty International B.V.
Koningsweg 101
5211 BH ‘s-Hertogenbosch
The Netherlands