BrandLoyalty receives patent for ‘Standi’

‘s Hertogenbosch, the Netherlands – October 13^th, 2022 – BrandLoyalty, the leading provider of campaign-based loyalty campaigns, has announced that the Dutch Patent Office (DPO) has granted the company a patent that covers a ‘dispensing device and method for automatically dispensing collectibles’.  

The upsurge of self-checkout creates a quick and easy ‘just walk out’ experience that many find fascinating. However, as an increasing number of shoppers leave the store without interacting with a cashier, BrandLoyalty was left wondering how it impacts its clients - high-frequency retailers. At the same time, BrandLoyalty challenged itself to ensure they generate the same or more impact with its loyalty campaigns. BrandLoyalty’s moonshot was to create a way to distribute stamps and collectibles even if shoppers opt for a self-service checkout.

Invented in 2020, BrandLoyalty ran successful pilots with Standi at DekaMarkt in The Netherlands and Carrefour in France. Ever since, Standi has evolved and grown, now creating a seamless loyalty experience for shoppers. They can get their stamps or instant loyalty rewards such as flat packs with cards, stickers, or ‘Fixeez’ directly from Standi, simply by scanning their receipts or using the retailer’s app.