BrandLoyalty has announced its first pilot with major European quick commerce player Gorillas, helping the retailer increase its average order value and frequency as well as boosting its retention rate.
‘s Hertogenbosch, 16 November 2022 – Today, BrandLoyalty has announced its first pilot with major European quick commerce player Gorillas, helping the retailer increase its average order value and frequency as well as boosting its retention rate.
Designed with sustainability at the core, the campaign inspires shoppers’ desire by offering a range of fresh and dry storage containers for free from the sustainable brand koziol through a newly developed mechanic, tailored to the quick commerce channel. The campaign has aired 1st of November and all Gorillas’ customers in Amsterdam can participate.
koziol stands for contemporary design with a clear conscience. These principles lead to innovative sustainable materials, partnered with long-lasting design. The koziol rewards in the Gorillas campaign include fresh and dry storage containers made from 100% recyclable plastic, produced CO2 neutral, and fully certified. Through the campaign, Gorillas encourages its customers to reduce food waste by preserving food in koziol’s storage containers, whilst inspiring them to change the way they do groceries.
Claudia Mennen, CEO BrandLoyalty, comments: “We’re proud to lead loyalty innovation through our latest pilot at major quick-commerce player Gorillas. The pilot has already demonstrated a quick speed-to-market, all the way from strategy to solution and execution. This emphasizes our belief that loyalty campaigns are the main driver of shopper engagement no matter where, when, or how - as long as mechanics are carefully tailored to shopper, client, and market needs.”
Founded in May 2020 by CEO Kağan Sümer, Gorillas is one of the world's leading Q-commerce companies, with more than 200 stores in 7 countries. By disrupting the shopping and supply chain experience of traditional retail companies, Gorillas is shaping new grocery consumer behavior. Gorillas offers more than 2,000 essential items at retail prices and needs only a few minutes to get a user's order to their desired address by e-bikes. The company has recruited a diverse team of over 10,000 employees - spreading real change in its community.
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