Pionering a new approach. Lowes Foods breaks away from the couponing culture by offering a better digital shopping experience. The retailer collaborated with BrandLoyalty to launch the first digital loyalty programme in the USA: Lowes Foods Kitchen Kaboodle.
In spring 2019, Alfamart launched its fifth short-term loyalty campaign with RoyalVKB's newly developed Smart Kitchen range. This campaign drove digital redemption further up to 86% and increased the average member spend to over 20%.
In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.
For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France.
The latest in retail and loyalty, February 2020
As shoppers now, more than ever, are leaning towards e-commerce, the entry of your digital store is highly important. We've analyzed the digital entries of supermarkets worldwide and would like to share our findings with you.
A year after COVID-19 emerged, families’ daily lives look completely different. Parents are juggling a variety of responsibilities – they are caretakers, teachers, and entertainers whilst also pursuing their professional careers. Clearly, the pandemic has caused ‘family time’ to gain a new dimension.
Once shopper journeys are digitalised, all empathy disappears. Ask yourself this: Have you put yourself in the shoes of your shoppers during the design process of your digital shopper journey?