Auchan in Portugal knows exactly how to excite and engage with its shoppers! The Disney Movie Moments loyalty campaign is anything but average. Next to offering its shoppers trading cards and Frozen plush toys, shoppers can enter a chance to win a trip to Disneyland Paris by participating in the competition.
The Disney Movie Moments concept consists of trading cards linked to the favourite Disney movie moments while it focusses on deepening emotional connections. Thirty-six special cards link to an app that offers an Augmented Reality (AR) experience. Using AR to activate sights, sound and interactivity, children can explore the emotional highlights of their beloved movie.
The Disney Movie Moments programme brings all the movie characters to life and wins the hearts of both kids and parents.
