Facing the competition
Albertsons Companies is operating in a hyper-competitive retail environment against significant competitors like Walmart, Aldi, Kroger, Ahold Delhaize, and Amazon. The retailer is ranked as the 4th largest food retailer/wholesaler in North America. To differentiate from the competition, United Supermarkets wanted to offer its customers something that would create excitement in-stores. BrandLoyalty worked closely with United to customise the right offer and build out an exclusive programme to ensure it delivered on the campaign objectives.