'Push’ notifications or messages were sent to MyKaboodle app users to remind them of the stamp totals, as well as to ask for confirmation about personal information that perhaps needed to be updated in the Lowes CRM system. This one-to-one communication helped create a more personal connection with its shoppers.
Shopper experience should always be the number one priority
The retailer always wanted to prioritise shopper experience, and therefore undertook several changes with the aim of attracting new shoppers. To enhance the shopper experience and accelerate growth, Lowes rebranded its stores and hired consultants to optimise the new ‘look & feel’. It also launched a new loyalty card and even ran multiple price promotions, but retention did not meet expectations. Lowes Foods then decided to collaborate with BrandLoyalty to try an innovative new way to accelerate the growth of its supermarket chain.