Who is the target group and what do they want?
High-frequency retail is ever-evolving, it has been for the last century and probably will be for the next. Shoppers are given infinite choice and can reconsider their loyalty at any time. The future of retail is more than transactional, it’s about retailers establishing a true emotional connection with their shoppers.
BrandLoyalty is the partner for retail, connecting the puzzle pieces to deliver a full-service end-to-end solution.
We build our loyalty campaigns based on real insights. By evaluating retailer challenges and opportunities, market dynamics, and consumer behavior we can create the perfect solution that delivers impact.
Today’s adolescents and young adults’ perspective on healthy living goes beyond that of previous generations. Instead of solely focusing on physical health Generation-Z, prioritizes mental health and emotional well-being.
A global perspective is needed to understand the impact of the COVID-19 pandemic and to leverage the opportunities it brings to food retail. We activated our unique global network in food retail to study consumer behavioral changes resultin...
One thing is certain when doing research, people are just not doing what they say they would do. This is why we've put our kids' concepts to the test! And who can judge best than the kids themselves?