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Strategy

Strategy

High-frequency retail is ever-evolving, it has been for the last century and probably will be for the next. Shoppers are given infinite choice and can reconsider their loyalty at any time. The future of retail is more than transactional, it’s about retailers establishing a true emotional connection with their shoppers.

BrandLoyalty is the partner for retail, connecting the puzzle pieces to deliver a full-service end-to-end solution. 

We put strategy first

We build our loyalty campaigns based on real insights. By evaluating retailer challenges and opportunities, market dynamics, and consumer behavior, we can create the perfect solution that delivers impact. 

You might ask yourself, ‘How can I boost the traffic to my stores or app?’, ‘How to monetize my loyalty membership program?’, ‘How to increase the turnover of a specific category?’, ‘How to engage families in store?’, ‘How to connect with Generation Alpha?', ‘How to reward my shoppers on an individual level?' or ‘How to combine data and loyalty?'. 

With over 25 years of experience, we would love to help you plan your long-term loyalty strategy through our customized campaign-based loyalty programs. 

Strategy in action

Talking loyalty with Claudia Mennen Talking loyalty with Claudia Mennen

Talking loyalty with Claudia Mennen

To understand the key success factors of loyalty campaigns, The Italian ‘Promotion’ magazine interviewed BrandLoyalty's CEO Claudia Mennen in October 2022. 

Loyalty stamps will disappear Loyalty stamps will disappear

Loyalty stamps will disappear

Time is running out for loyalty stamps! In a matter of just a few years, loyalty stamps, as we know them today, will have completely disappeared. 

Explore solution

Explore solution

Creating impactful loyalty campaigns.

Explore solution

Explore execution

Providing excellent service and execution. 

Explore execution