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Connecting generations through an award-winning program
Connecting generations through an award-winning program

The excitement of parents and their younglings while collecting Rollinz and following Jedi training sessions was all covered by national and social media. Thanks to the Jedi Academy, children could learn how to use a Lightsaber from Star Wars figurines in Esselunga stores. Esselunga was put in the spotlight during the Star Wars programme and won the award for ‘Best Retail Execution’ at the NC Loyalty Awards and the Promotion Awards.

Dis-Chem offers drugstore customers a magical shopping experience
Dis-Chem offers drugstore customers a magical shopping experience

In a bold and highly unusual move for a drugstore, Dis-Chem Pharmacies with 160 stores in South Africa decided to surprise and delight its shoppers with the magic of Disney.

Empowering kids through ​Disney Heroes
Empowering kids through ​Disney Heroes

Sainsbury's launched a loyalty campaign with Disney that empowers kids to become the best version of themselves while driving brand warmth.

A game-like progression to turn shoppers into fans​
A game-like progression to turn shoppers into fans​

In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.

Owning the Star Wars brand in France
Owning the Star Wars brand in France

For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France. 

Albertson’s United Supermarkets leverages the power of nostalgia with Toy Story 4 MicroPopz!
Albertson’s United Supermarkets leverages the power of nostalgia with Toy Story 4 MicroPopz!

Alberton's United Supermarkets reunited everyone's favorite Toy Story characters, attracting more families with children. 

9 news & articles found

Using the power of storytelling to mobilise kids 
Using the power of storytelling to mobilise kids 

Several different franchises offer food retailers the chance to employ popular and newsworthy characters to engage with topics that interest children. As you’ll discover, there’s a lot more to a partnership with Disney than just the ability to tap into hypes around its hugely well-known blockbusters. 

Disney Movie Moments programme honoured at the Loyalty Magazine Awards
Disney Movie Moments programme honoured at the Loyalty Magazine Awards

We are pleased to announce that the Disney Movie Moments promotion at Plus has been presented with a prestigious Loyalty Magazine award in the category "Best use of Communications - including Social Media" at the Loyalty Magazine Awards in London last month.

Unlocking the magic with MicroPopz! at Albertsons
Unlocking the magic with MicroPopz! at Albertsons

From mid of August onwards, customers can collect for Disney Best Buddies Micropopz at several Albertsons divisions* across the United States. For quite a few it is their first instant loyalty promotion together with Disney

Immerse yourself in the Disney Movie Moments at Auchan
Immerse yourself in the Disney Movie Moments at Auchan

Shoppers at Auchan Portugal only have one goal in the coming weeks; to collect all the 144 Disney Movie Moments cards. For 8 weeks, shoppers receive a set of trading cards with every €15 spend, next to stamps to save and redeem against the four lovely plush toys - Anna, Elsa, Olaf and Sven - from Frozen. And that's not all...

Hey, cool dude, which Skrepysh are you?
Hey, cool dude, which Skrepysh are you?

Disney Clix is conquering Russia! Shoppers can collect all the beloved Disney, non-licensed and supplier-collaborated characters at 21,000 stores across the country! Backed with extensive marketing efforts focused on young shoppers, the loyalty campaign is heading towards becoming a great success!

The ultimate brand fusion: how entertainment became an empire
The ultimate brand fusion: how entertainment became an empire

Having the opportunity to partner with The Walt Disney Company has brought us the chance to deliver the most spectacular moments to shoppers worldwide. Read about how each brand captivates shoppers’ attention! 

Ageless Disney loyalty for kids 1 to 99
Ageless Disney loyalty for kids 1 to 99

Who doesn’t love Disney! Its magical formula remains universal and multi-generational. Disney’s storytelling excites and inspires young and old, irrespective of gender, race or culture.

BrandLoyalty extends exclusive strategic collaboration with The Walt Disney Company EMEA
BrandLoyalty extends exclusive strategic collaboration with The Walt Disney Company EMEA

BrandLoyalty has today announced the continuation of the exclusive strategic collaboration with The Walt Disney Company across EMEA. 

BrandLoyalty announces strategic collaboration with Disney in the United States and Canada
BrandLoyalty announces strategic collaboration with Disney in the United States and Canada

BrandLoyalty has announced a strategic collaboration with Disney in the United States and Canada. This follows the announcement in November 2021 about the continued collaboration with Disney in EMEA.