Connecting to a new and wider audience
With a brand new Star Wars movie coming out in 2015 after 10 years of silence, this was the perfect opportunity for E.Leclerc to connect to a new and wider audience. E.Leclerc decided to bring the Power of the Force to its product aisles, adding excitement to the weekly shopping trips of many French families. From the moment we launched our first programme in October 2015, E.Leclerc became the talk of the town. Hundreds of millions of Cosmics Shells were handed out to E.Leclerc’s shoppers, and the retailer welcomed many new families with kids into its stores. E.Leclerc won the retail battle thanks to basket size and frequency, and its image received a very positive boost during the campaign too.