Kicking off the year of sports
2020 was supposed the be the year of sports, with both EURO2020 and the Olympics taking place. And so, we kicked off the new year in January with the return of free football stickers at Albert Heijn in The Netherlands. For 7 weeks, shoppers could collect all their favourite football heroes of the Dutch ‘Eredivisie’. All cards included tips from players & coaches, and endless facts about all ‘Eredivisie’ football clubs.
Meanwhile, the Star Wars hype continued with the special Star Wars Rollinz at Esselunga Italy, and Star Wars glassware at El Corte Ingles in Spain.
In Asia, the festivities continued for the lunar new year in various countries. In Taiwan, PX Mart and Zwilling offered families a programme with luxurious cookware items to create their favourite festive foods, with Taiwanese celebrity Kai Xiu and German chef Cornelia Poletto. Together with vivo | Villeroy & Boch, we introduced double-walled glasses to Saigon Coop, Vietnam’s largest food retailer, to celebrate the Tết festival.