Shoppers at Izumi in Japan can now collect for a range of high-quality Spiegelau glassware. This will be the first 100% digital program for the retailer, with shoppers able to collect through their IZUMI membership. There are six different items to collect, from red and white wine, to champagne and cocktail glasses.
In July, leading Japanese retailer Izumi launched its first 100% digital program. Rewarding shoppers via the IZUMI membership program, when they scan their card or app at the checkout, stamps are automatically added to their digital stamp card.
For every JPY 1,000 spent, shoppers receive one digital stamp, and with a full digital collection of stamps, shoppers can redeem them against a selection of six different glasses. These include red and white wine glasses, champagne glasses, and large and small whiskey glasses.
The program is being strengthened by Spiegelau's brand ambassador, a sommelier, offering shoppers tips and tricks for using the glasses. He has also created videos and acts as a guest speaker for the campaign.
Izumi Co., Ltd. is a supermarket chain headquartered in Hiroshima City, Hiroshima Prefecture. They operate both supermarkets and General Merchandise Stores in 12 prefectures. As of May 2021, the company operates 302 stores. Since its establishment, Izumi has been striving to be the best store in the community, offering convenience, comfort, and fun.
Founded in 1521, Spiegelau has over five centuries of experience in hand craftsmanship and innovation. Available worldwide, Spiegelau is known for its high-quality, durable glass that is used in some of the world's best restaurants and bars. Using state-of-the-art glass-making techniques, the company produces exquisite glasses for today’s discerning cocktail lovers.Read more
Read more about BrandLoyalty's latest program launches by going back to the overview.Read more