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Bi-annually BrandLoyalty hosts its Retail Loyalty Congress (RLC) at different locations around the world. With more than 400 C-Level, invite-only guests from some of the world’s leading high-frequency retailers, the RLC is a fantastic opportunity to discuss the latest innovations, network with other like-minded peers and learn from best-practice examples.
Taking guests on a journey to happiness, the 2018 event lasted three days, across two countries for one congress. Starting in the happiest place on earth, Disneyland Paris, BrandLoyalty transported guests back to their childhood before whisking them away to our second location, Bologna, the capital of food, where they could explore the world’s first food theme park, FICO Eataly World.
Connecting generations through an award-winning program
The excitement of parents and their younglings while collecting Rollinz and following Jedi training sessions was all covered by national and social media. Thanks to the Jedi Academy, children could learn how to use a Lightsaber from Star Wars figurines in Esselunga stores. Esselunga was put in the spotlight during the Star Wars programme and won the award for ‘Best Retail Execution’ at the NC Loyalty Awards and the Promotion Awards.
Dis-Chem offers drugstore customers a magical shopping experience
In a bold and highly unusual move for a drugstore, Dis-Chem Pharmacies with 160 stores in South Africa decided to surprise and delight its shoppers with the magic of Disney.
A game-like progression to turn shoppers into fans
In 2019, for the first time, Hema involved a third party in its app development by letting BrandLoyalty introduce digital collecting into its app. By offering a game-like progression and a mini-loyalty program, Hema encouraged its shoppers to discover all it has to offer.
For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France.
Several different franchises offer food retailers the chance to employ popular and newsworthy characters to engage with topics that interest children. As you’ll discover, there’s a lot more to a partnership with Disney than just the ability to tap into hypes around its hugely well-known blockbusters.
From 14th March, shoppers at Mega Image in Romania can collect Disney Popstix, an instantly playable construction toy. With more than 96 different Popstix to collect, each with your favourite Disney characters on, the construction possibilities are endless.
Disney Movie Moments programme honoured at the Loyalty Magazine Awards
We are pleased to announce that the Disney Movie Moments promotion at Plus has been presented with a prestigious Loyalty Magazine award in the category "Best use of Communications - including Social Media" at the Loyalty Magazine Awards in London last month.
This summer, Delhaize is bringing the magic of cooking to its shoppers by running a 7-week loyalty programme with Disney items. The programme is twofold as it consists of both a spend & get (Disney Magic Kitchen) and a save & redeem element...
From mid of August onwards, customers can collect for Disney Best Buddies Micropopz at several Albertsons divisions* across the United States. For quite a few it is their first instant loyalty promotion together with Disney
Immerse yourself in the Disney Movie Moments at Auchan
Shoppers at Auchan Portugal only have one goal in the coming weeks; to collect all the 144 Disney Movie Moments cards. For 8 weeks, shoppers receive a set of trading cards with every €15 spend, next to stamps to save and redeem against the four lovely plush toys - Anna, Elsa, Olaf and Sven - from Frozen. And that's not all...
Izumi excites its shoppers by launching the retailer's first-ever Disney programme! Two programmes with different Disney items will run simultaneously in two regions in Western Japan. Izumi stores in the Chushikoku area offer a series of delicate Disney towels while shoppers in the Kyusyu area can save and redeem against Disney tableware.
After a lustrum of consecutive Star Wars loyalty programmes at E.Leclerc, the retailer ended the Star Wars saga last year. But the heroic vibe continued... E.Leclerc launched a programme featuring all Marvel heroes!
Disney Clix is conquering Russia! Shoppers can collect all the beloved Disney, non-licensed and supplier-collaborated characters at 21,000 stores across the country! Backed with extensive marketing efforts focused on young shoppers, the loyalty campaign is heading towards becoming a great success!
A couple of weeks before the 92nd anniversary of Mickey Mouse's first appearance, we've launched a loyalty campaign at Tesco Poland with Mickey and Friends! The loyalty campaign unites families and brings nostalgia to the shop floor! And this time, Tesco Clubcard holders will get a bigger incentive for their loyalty...
Shoppers across Germany will find it easy to eat healthily this year, with REWE's new loyalty program. For 14 weeks shoppers are able to collect Silit cookware and Disney tableware across 4000 stores. Shoppers can also choose to collect a herb garden and towels to complete their collection.
Disney StarWars Flash Heroes are connecting generations at Eurospin stores in Italy, Croatia and Slovenia! Only on 6 Saturdays shoppers can collect exclusive Star Wars Flash Heroes miniatures of the most famous characters.
The ultimate brand fusion: how entertainment became an empire
Having the opportunity to partner with The Walt Disney Company has brought us the chance to deliver the most spectacular moments to shoppers worldwide. Read about how each brand captivates shoppers’ attention!
“Be a hero!” campaign at Food Lover’s Market in South Africa and Namibia this year is hyping up not only kids but also adults who love to drink their morning coffee from a Marvel hero cup!
United Supermarkets is providing an opportunity for all the kids to be the hero they want to be! Only for 8 weeks, shoppers can collect exclusive Marvel Micropopz! figurines of the most famous characters. The loyalty programme highlights a never-ending flow of stories with everyday heroes that show the fundamental values in life.
Who doesn’t love Disney! Its magical formula remains universal and multi-generational. Disney’s storytelling excites and inspires young and old, irrespective of gender, race or culture.
BrandLoyalty announces strategic collaboration with Disney in the United States and Canada
BrandLoyalty has announced a strategic collaboration with Disney in the United States and Canada. This follows the announcement in November 2021 about the continued collaboration with Disney in EMEA.
Marvel is back again at Food Lover’s Market. After a very successful MARVEL mugs campaign in 2021, Food Lover’s Market could not resist launching another MARVELous campaign in 2022 to reward its loyal shoppers.
Adding a splash of color at Carrefour Belgium with Disney
Coloring is booming! Drawing is a popular hobby among all ages, 91% of children draw regularly and over 30 coloring apps are in the Top 200 most popular apps. Carrefour Belgium is tapping into this trend by running the first-ever Disney Colour Magic campaign.
Woolworths shoppers have been going crazy for the new loyalty hype - Disney Fix-Ems. The 36 reusable woven patches, from the Disney, Pixar, Marvel, and Star Wars franchises, can be used to jazz up water bottles, clothes, skateboards, or even shoes. They can be made permanent by ironing them on, or peel and re-stick for never-ending possibilities.
DisneyVillage at Esselunga: Storytelling across channels
For 8 weeks, shoppers at Esselunga in Italy can collect, build, and create their own Disney Village, co-created by Esselunga, BrandLoyalty and Disney artists.
As of January 23rd, Japan’s retailer Daiso has taken its shoppers on a magical trip through Disney’s infamous metropolis – Zootopia – by launching its first Fixeez campaign. More than 12 million Fixeez at approximately 3,100 stores nationwide are available to be collected. 24 different characters in total, ranging from the familiar CG art from the movie to the cartoon-style character art.
BrandLoyalty celebrates Disney’s 100th anniversary with ALDI Belgium in latest loyalty campaign
BrandLoyalty has announced its first loyalty campaign with ALDI Belgium, offering 'Disney 100 Year' glasses for free, to enthuse and reward its loyal customers.
Make every mealtime magical with Disney & Carrefour
Carrefour has teamed up with BrandLoyalty to offer families an extraordinary Disney cooking experience to celebrate Disney's100th anniversary. The ‘Disney Food Lovers’ campaign is an entertainment-filled adventure that encourages families to cook together.
