“Be a hero!” campaign at Food Lover’s Market in South Africa and Namibia this year is hyping up not only kids but also adults who love to drink their morning coffee from a Marvel hero cup! Kicked-off in May, with a spectacular launch in movie theatres together with the trailers of “Spider-Man: No Way Home” and “Black Widow”, this program received immediate excitement from all shoppers.
About Food Lover’s Market
Food Lover's Market is a South African supermarket chain operating franchised grocery stores and convenience stores throughout Southern Africa. Food Lover’s Market was founded in 1993 and today, there are over 100 stores in South Africa and more in Southern Africa. Having built the company on traditional family values such as trust, honesty, and integrity, Food Lover’s Market now holds the honor of being South Africa’s undisputed leader in fresh.
With a brand new Star Wars movie coming out in 2015 after 10 years of silence, this was the perfect opportunity for E.Leclerc to connect to a new and wider audience. Star Wars & E.Leclerc turned out to be a perfect fit and four more programmes followed.Go to case study
One thing is certain when doing research, people are just not doing what they say they would do. This is why we've put our kids' concepts to the test! And who can judge best than the kids themselves?Get into kids' minds