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How Gen-Z redefines the meaningful life

What makes a hero? Kids at E.Leclerc know!

Collecting for all 144 Marvel Be a Hero cards across 700 stores and 700 drives

After a lustrum of consecutive Star Wars loyalty programmes at E.Leclerc, the retailer ended the Star Wars saga last year. But heroic vibe continued.. E.Leclerc launched a programme featuring all Marvel heroes! 

During 7 weeks, E.Leclerc challenges its shoppers across 1,700 stores to collect all the 144 Marvel stickers! The sticker collection contains all famous Marvel characters and encourages kids to get active in different ways, like a real hero. Kids can save the stickers in an activity book, which is more than just a sticker book only. It contains facts, tips, activities, recipes and puzzles! Enough inspiration to stimulate a healthy active lifestyle.

To maximise participation, the programme activation includes a Snapchat campaign; when scanning the Snapcode on the album or weekly leaflet, shoppers can access exclusive Marvel lenses!

We're excited to see kids in France become a real hero...

About E.Leclerc

E. Leclerc is a French supermarket chain founded in 1949 by Édouard Leclerc, with branches in France, Italy (together with Conad), Poland, Spain, Andorra and Slovenia. The company consists of the divisions E.Leclerc (hypermarkets), Intermarché and E.Leclerc Petrol Stations. E. Leclerc currently has more than 500 locations in France.

How E.Leclerc took ownership of the Star Wars brand

With a brand new Star Wars movie coming out in 2015 after 10 years of silence, this was the perfect opportunity for E.Leclerc to connect to a new and wider audience. Star Wars & E.Leclerc turned out to be a perfect fit and four more programmes followed.

Go to case study

Kids putting Marvel Be a Hero to the test

One thing is certain when doing research, people are just not doing what they say they would do. This is why we've put our kids' concepts to the test! And who can judge best than the kids themselves? 

Get into kids' minds