During 7 weeks, E.Leclerc challenges its shoppers across 1,700 stores to collect all the 144 Marvel stickers! The sticker collection contains all famous Marvel characters and encourages kids to get active in different ways, like a real hero. Kids can save the stickers in an activity book, which is more than just a sticker book only. It contains facts, tips, activities, recipes and puzzles! Enough inspiration to stimulate a healthy active lifestyle.
To maximise participation, the programme activation includes a Snapchat campaign; when scanning the Snapcode on the album or weekly leaflet, shoppers can access exclusive Marvel lenses!
We're excited to see kids in France become a real hero...
