After three successful Royal VKB programmes on Knives, Storage and Cookware, the world most famous mouse and his friends will invade all the supermarket units in Brazil. This campaign is about happiness, family, friends, magic, celebration and makes clients feel part of the brand.
The programme will run from August to the end of October and during this period, customers will be able to collect stamps at Extra Hypers, Supers, convenience stores and online (www.clubeextra.com.br).
To celebrate Extra’s 30th birthday and make the collection even more incredible, for the first time Dumbo was also included with Mickey Mouse & Friends. This is a unique chance to have Mickey, Minnie, Donald Duck, Daisy Duck, Goofy, Pluto and Dumbo together. We are happy to be part of this story and celebrate with Extra.