Celebrating Extra's 30-year anniversary

Celebrating Extra's 30-year anniversary

Bringing magic with the most iconic Disney’s characters plush

With Extra supermarkets in Brazil, we brought Disney magic into stores. 

After three successful Royal VKB programmes on Knives, Storage and  Cookware, the world most famous mouse and his friends will invade all the supermarket units in Brazil. This campaign is about happiness, family, friends, magic, celebration and makes clients feel part of the brand. 

The programme will run from August to the end of October and during this period, customers will be able to collect stamps at Extra Hypers, Supers, convenience stores and online (www.clubeextra.com.br). 

To celebrate Extra’s 30th birthday and make the collection even more incredible, for the first time Dumbo was also included with Mickey Mouse & Friends. This is a unique chance to have Mickey, Minnie, Donald Duck, Daisy Duck, Goofy, Pluto and Dumbo together. We are happy to be part of this story and celebrate with Extra.


About Extra

Extra, is one of the largest retailers in Brazil and part of Casino Group, the largest retailer in South America. Extra hypermarkets and supermarkets offer a wide variety of food and non-food products (for hypermarkets) at competitive prices. With 117 hypermarkets and 188 supermarkets, the brand differentiates itself through the quality of the reception and its professional approach, the selection and display of products, as well as the variety and constant promotions. Extra also has a convenience store brand called Mini Mercado Extra, which is similar to a neighbourhood’s grocer’s, fast and practical, strategically placed on home-work commuting roads. This type of store is becoming more and more popular in Brazil.

Find out more about our programmes

Find out more about our programmes

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