Keep an eye out for the next episode in 4 weeks where our young judges will test our Marvel Challenges concept. Marvel Challenges is a concept that stimulates children to get active, interactive and to go outside!
Research showed that on average, children are sitting 10,5 hours a day, spend less than 1 hour a day outdoors (that's even less then inmates) and that playing outside is beneficial for the physical and social development of children. Challenges are an exciting way to quickly get kids up and active. The concept is built around healthy living and interactive play with other kids. This combined with the compelling storytelling of Disney we created a ‘story doing’ concept where imagination and fun are the fundamentals of getting active.
Next time you are going to find out how the target group thinks about this.
For more videos or to find out more about our concepts, contact your BrandLoyalty contact person or hit the contact button below.
Do you want to see more articles and fact-based insights out of our consumer studies? Go back to the overview page.Go to overview