Disney Fix-ems™ takes Australia by storm

Disney Fix-ems™ takes Australia by storm

2 minutes

Woolworths' shoppers have been going crazy for the new loyalty hype - Disney Fix-ems. The 36 reusable woven patches, from the Disney, Pixar, Marvel, and Star Wars franchises, can be used to jazz up water bottles, clothes, skateboards, or even shoes. They can be made permanent by ironing them on, or by peeling and re-sticking for never-ending possibilities. 

*Image source: Woolworths

Disney Fix-ems™ takes Australia by storm

From 6th July to the 9th of August, shoppers at Woolworths stores across Australia, and online, could collect 36 Disney Fix-ems™ from the Disney, Pixar, Marvel, and Star Wars franchises when they spend $30 on groceries. There is also one ultra-rare Disney Fix-ems™, The Infinity Gauntlet is so scarce there are only 200 in circulation. 


The new Woolworths' collectibles are made from at least 80 percent recycled material and are certified by Good Environmental Choice Australia (GECA) as environmentally preferable.

What's more, Woolworths has also partnered with Save Our Soles to give Disney Fix-ems™ a second life once shoppers have finished with them. 

Both the Disney Fix-ems™ and cardboard envelopes they come in can be recycled in the dedicated bins in-store. The items are then recycled into mats and flooring that will be used across Australia. 

Family fun with Fix-ems™!

About Woolworths

Woolworths is Australia’s largest supermarket chain. Operating 1,076 stores across Australia and employing 115,000 team members in stores, distribution centers, and support offices across the country. The company opened its first store on Friday, 5 December 1924. Woolworths sources 96 percent of all fresh fruit and vegetables and 100 percent of fresh meat from Australian farmers and growers.

How Gen-Z is different from millenials

How Gen-Z is different from millenials

Kids from Generation Z might look the same as kids born in any other era, but they think and behave differently. Learn more about how this generation differs from the previous one.

Go to article

See more news and articles

Read more latest news and articles from BrandLoyalty by going back to the overview page.

See all news and articles