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Sainsbury's empowers kids with Disney Heroes

Disney, Pixar, Star Wars and Marvel into one concept

For the first time we are running a loyalty campaign with one of the United Kingdom’s biggest retailers, Sainsbury’s!

With 1,423 stores spread across the United Kingdom, from the 21st August, customers are encouraged to participate in a brand new campaign called Disney Heroes. The Disney Heroes campaign is about ‘unlocking the power in you’, to empower kids to become the best version of themselves. It is a tailored concept that brings together all four Disney franchises! The campaign integrates the Disney, Pixar, Star Wars and Marvel worlds into one concept, using the most beloved characters as role models in making healthy choices. 


There are 144 cards to collect and trade into an album that is about discovering, challenging and unleashing your power. Full of meaningful and fun content, there are 6 key themes: EAT WELL, GET ACTIVE, EXPRESS YOURSELF, BE SMART, DO GOOD, TEAM UP which are designed to promote Sainsbury’s values of living well. 

Kids learn interesting facts and can play challenging games with friends while they complete their collection. Special effect cards are included with glow in the dark, holographic and rub to reveal.

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About Sainsbury's

Sainsbury’s is the second largest grocery retailer in the United Kingdom, with over 1,400 stores across the country. It was 150 years ago that John James and Mary Ann Sainsbury set up the first Sainsbury’s at 173 Drury Lane in London and their values haven't changed ever since. Sainsbury’s slogan is ’Live Well for Less’ and their vision is to be the most trusted retailer where people love to work and shop. 

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