The second Zwilling programme at PX Mart started last November and for almost four months Taiwanese shoppers can save for the good-fortune red color ceramics and cast iron. Allowing shoppers to brighten up their tables for the Chinese new year!
This year, BrandLoyalty invited the Taiwanese actor and new age good dad - Kai Xiu to endorse the programme. Leveraging his one million followers on social media, he will use the Zwilling cast iron and encourage fathers to cook Asian style festive food for the family. German celebrity chef Cornelia Poletto will also demonstrate versatile ways of cooking and baking with the ceramic items.