Adding a little sparkle to Polish cabinets

Saving for vivo glassware at Stokrotka

Adding a little sparkle to Polish cabinets

For 20 weeks shoppers at Stokrotka in Poland can save for shiny glassware! The programme consists primarily of items from vivo | Villeroy & Boch but is complemented with a wine sleeve and water carafe from Blomus. To boost the programme, the retailer enabled several activation instruments like 20 different types of POS materials, and more...

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It's crystal clear Stokrotka's shoppers will like the current loyalty programme with vivo | Villeroy & Boch we're running at the Polish retailer - this programme offers great value for money. The glassware can be redeemed at a starting price of zł 0.99 (€0.22 / $0.24) and through the collaboration with suppliers, Stokrotka allows its shoppers to collect extra stamps when buying supplier-collaborated products. The collectible range consists of wine, beer, water and whiskey glassware as well as 2 types of double-walled glasses. The range is complemented with a wine sleeve and water carafe from Blomus. Have a look at the overview below!

Stokrotka ensures continuous connection with their loyal customers by a radio campaign, social media activation like Facebook competitions, cooperations with influencers and strong communication in the stores with more than 20 different formats of POS materials.

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About Stokrotka

Founded in 1994 in Lublin, Stokrotka is a Lithuanian chain which operates in Poland. The retailer's first store opened in Puławy and as of February 2020 Strokrotka operates 644 stores.  

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