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Raising vivo glasses during Tết Festival

Mouth-blown glassware at Saigon Coop

For the fourth time, BrandLoyalty is running a program with Saigon Coop, Vietnam's largest food retailer. 


During this program, which will run for 4 months, shoppers can save for double-walled glassware from the German brand vivo | Villeroy & Boch. The range consists of both glasses and bowls which are mouth-blown, heat-proof, scrape-resistant and dishwasher-safe. For every VND 200,000 spend, which is approximately €8, customers at Saigon Coop receive one stamp. Items from the glassware range can be redeemed after collecting just 5 stamps. The programme is complemented by an app with new features such as the possibility to share stamps and discounts with friends and family. 

To celebrate Lunar New Year, Vietnam held its yearly Tết Festival. Saigon Coop prominently featured the vivo | Villeroy & Boch double-walled glass programme in the Tết celebration music video from local A-list singer Bích Phương. Watch the video below.


About Saigon Coop

Saigon Coop is the leading co-operative retailer in Vietnam. The retailers' activities are always aimed at social communities. Started in 1996, Saigon Coop has 700 points of sale, including 113 Coopmart supermarkets, 4 CoopXtra hypermarkets and more than 300 Coop food stores, jointly attracting more than 1 million visitors every day.

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