During this programme, which will run for 4 months, shoppers can save for double-walled glassware from the German brand vivo | Villeroy & Boch. The range consists of both glasses and bowls which are mouth-blown, heat-proof, scrape-resistant and dishwasher-safe. For every VND 200,000 spend, which is approximately €8, customers at Saigon Coop receive one stamp. Items from the glassware range can be redeemed after collecting just 5 stamps. The programme is complemented by an app with new features such as the possibility to share stamps and discounts with friends and family. 

To celebrate Lunar New Year, Vietnam held its yearly Tết Festival. Saigon Coop prominently featured the vivo | Villeroy & Boch double-walled glass programme in the Tết celebration music video from local A-list singer Bích Phương. Watch the video below.