The new normal of food retail
After a crisis situation or other big life events people re-evaluate all levels of Maslow's pyramid to make sure that their lifestyle and (purchase) behaviour still fulfils their needs in their new everyday context. Besides the direct effect of COVID-19 on the 'new normal' there are indirect effects and life events such as divorces, a baby boom, unemployment and job changes. Also, social rules and our perception of value has changed.
Since the impact of the crisis is so immense it will take a while before consumers will go up to the higher levels of the pyramid again. Retailers must consider how their offer and services comply with consumers' new normal of the 3 lowest levels of the pyramid. How can food retailers best respond now?