Learning through play
Toys help kids develop; kids simply learn by doing. Playing with toys boosts kids’ confidence, teaches them to collaborate and interact with others, and develops communication, critical thinking, and creative problem-solving skills. Especially STEAM-based toys, games and concepts are currently of high interest. At BrandLoyalty, our kids-focused concepts are also based on this STEAM method, which boosts kids’ skills in Science, Technology, Engineering, Art and Math.
Clearly, parents prefer toys that have an educational aspect, but do kids like these too? Yes, they do. Over 1.5 billion children globally have been affected by school closures in 20203, leading to an increasing appreciation of education among kids. In France, 168% more tweens used YouTube to watch educational videos. Pairing parents’ preference for educational games with kids’ excitement for toys that provide instant learning, creates many opportunities for several industries. 2021 might show notable innovation in the education sector, along with the growth of Edutainment1.
The Power of Disney
The world’s biggest entertainment company has proven to connect generations for years and years. In fact, our consumer research in EMEA shows that Disney is recognised as the number one well-known brand and 43% owns and/or uses a Disney product4.
Especially Frozen has incredible appeal to kids aged between 4 and 12. 91% have watched the first Frozen movie2. Despite the release of Frozen 2 already last year, the fanbase remains strong – in some countries the popularity has even increase compared to the last year2! But why is Frozen so popular? Frozen appeals to both boys and girls, and the heroines of the movie are authentic and real. The story is not focused on finding a prince but more relatable as it tells the importance of sister love and girl power.