Interrupting shopper experience with
pop-ups & promotions
Several obstacles can cause disruptions in shopper’s journey through your digital store if not taken into account. And it all starts at the entrance.
Making sure the digital entry is not overloaded with promotions is an essential factor. Such excess of information can feel like a fight for attention. Additionally, an overload of other pop-ups and messages can also confuse the shopper in getting what they came for: cookies consent pop-ups, product recalls, closed order slots can become irritating.