From 2nd August, shoppers at Carrefour in Brazil can collect exclusive Tupperware® food storage range products. By accumulating coins, store visitors can choose between exchanging the products for free or even using a smaller amount of Coins along with an additional payment to obtain one of the eight participating products in this colorful loyalty program.
From generation to generation, Tupperware® is synonymous with quality and durability. For more than 70 years, it has been committed to making a positive impact on the world. Through its products, Tupperware® is focusing on helping people to reduce their impact on the environment through the use of our reusable, durable, and easy-to-use solutions that minimize plastic and food waste. For example, Tupperware® storage containers enable consumers to buy their food in bulk and keep it fresh while the eco water bottle is designed to be refilled and reused everywhere you go!
The loyalty campaign at Carrefour in Brazil is 100% digital. Over three months, shoppers can collect a range of products, including a sandwich holder, an eco plus square bottle, freezer containers of 300ml, 550ml and 1l, an original Tupperware® set, and a fridge mate a container set, and cereal bowls set. To participate, store visitors must register in the Meu Carrefour app and activate their participation in the Minhas Rewards programme. Furthermore, to exchange for exclusive Tupperware® products, shoppers must reach purchase goals in any of the participating physical store formats and e-commerce.
About Carrefour Brazil
Carrefour has been operating in Brazil since 1975. Today the retailer has almost 500 stores across the country, which guarantees its position as the largest retailer group in Brazil.
BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution.Read more here