×
Connecting generations

Connecting generations

5 min | © 2021 Disney

Following the first movie release in 1977, Star Wars has continued to capture the hearts and minds over the last 45 years. It’s ever-deepening, timeless, mythological tale of good versus evil, set in a galaxy far, far away takes multiple generations on a journey that triggers the imagination of all. 

Filled with noble Jedi knights, fearsome creatures, and cruel villains. With The Force as a central theme. The Star Wars brand is a global cultural icon with four decades of entertainment licensing leadership, it’s always on always accessible through year-round touchpoints. 

Connecting generations

Star Wars in store

Star Wars is a brand that truly spans generations and brings people together with timeless storytelling. Running a campaign based on Star Wars raises the opportunity to benefit year-round from these successful movies, especially with more movie content to come.

Marvel empowers everyone to be superheroes

Marvel empowers everyone to be superheroes

Marvel is one of the world's most prominent entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. 

More about Marvel

We build brands together

Learn how we forge and intensify connections between retailers and shoppers through world's most-known brands.

Go to overview