Connecting generations

5 min | © 2021 Disney

Following the first movie release in 1977, Star Wars has continued to capture the hearts and minds over the last 45 years. It’s ever-deepening, timeless, mythological tale of good versus evil, set in a galaxy far, far away takes multiple generations on a journey that triggers the imagination of all. 

Filled with noble Jedi knights, fearsome creatures, and cruel villains. With The Force as a central theme. The Star Wars brand is a global cultural icon with four decades of entertainment licensing leadership, it’s always on always accessible through year-round touchpoints. 

Connecting generations

Star Wars in store

Star Wars is a brand that truly spans generations and brings people together with timeless storytelling. Running a campaign based on Star Wars raises the opportunity to benefit year-round from these successful movies, especially with more movie content to come.

Marvel empowers everyone to be superheroes

Marvel is one of the world's most prominent entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. 

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We build brands together

Learn how we forge and intensify connections between retailers and shoppers through world's most-known brands.

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