The Vestingloop is a running event in ‘s-Hertogenbosch in which thousands of people from all over the Netherlands participate. BrandLoyalty believes that people who feel good physically also perform well at work, and this theory has been confirmed by its involvement with the Vestingloop. In the lead up to the event, each member of staff has the opportunity to receive a tailor-made training programme to prepare for their chosen distance. The result is that more than 65% of all staff at our head office actively take part in this running event. As the main sponsor of the Vestingloop, BrandLoyalty works closely together with the event organisers to take the Vestingloop to an even higher level. BrandLoyalty has sponsored the Vestingloop for several years, and has been the main sponsor since 2015. Watch the latest aftermovie below.
 

From 2013 - 2018, BrandLoyalty was the proud sponsor of Team LottoNL-Jumbo, now known as Team Jumbo, a team of outstanding cyclists and skaters competing in these traditional Dutch sports at a world-class level. This high-profile team was active all year round and attracted tremendous support from sports fans all over the Netherlands and beyond. The alliance of a professional cycling and skating team created an innovative new organisation within the top segment of Dutch sport. It was a co-operative model that revolved around knowledge sharing, cross-fertilisation and joining forces. This way of working corresponded directly with BrandLoyalty’s own philosophy.