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Proud sponsor of sports events

We are a big sports fan

BrandLoyalty has been the main sponsor of the Vestingloop since 2015

The Vestingloop is a running event in ‘s-Hertogenbosch in which thousands of people from all over the Netherlands participate. BrandLoyalty believes that people who feel good physically also perform well at work, and this theory has been confirmed by its involvement with the Vestingloop. In the lead up to the event, each member of staff has the opportunity to receive a tailor-made training program to prepare for their chosen distance. The result is that more than 65% of all staff at our head office actively take part in this running event. As the main sponsor of the Vestingloop, BrandLoyalty works closely together with the event organisers to take the Vestingloop to an even higher level. BrandLoyalty has sponsored the Vestingloop for several years, and has been the main sponsor since 2015. Watch the latest aftermovie below.

Michaela Spaanstra - wheelchair tennis player

Dutch wheelchair tennis player Michaela Spaanstra is a true example of sport being accessible to all. Currently ranking in the top 10 wheelchair tennis players in the world, Michaela aims to take gold at the Tokyo Paralympics in 2020 and BrandLoyalty is proud to be one of the supporters of her ambition. 

Recent accolades include Doubles Winner at the Czech Open in Prague, World Champion of the Federation Cup 2018, and several Singles titles in 2018 in Sion (Switzerland), Warsaw (Poland), La Roche-sur-Yon (France), and Biel (Switzerland). 

Supporter of Team LottoNL-Jumbo

From 2013 - 2018, BrandLoyalty was the proud sponsor of Team LottoNL-Jumbo, now known as Team Jumbo, a team of outstanding cyclists and skaters competing in these traditional Dutch sports at a world-class level. This high-profile team was active all year round and attracted tremendous support from sports fans all over the Netherlands and beyond. The alliance of a professional cycling and skating team created an innovative new organization within the top segment of Dutch sport. It was a cooperative model that revolved around knowledge sharing, cross-fertilization, and joining forces. This way of working corresponded directly with BrandLoyalty’s own philosophy.

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About our involvement

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