Shoppers at Auchan in Russia can now collect for a free Noelini farm animal plush toy by collecting 25 stamps or with a 72% discount for 10 stamps. One stamp is given out for every 500 RUB spent. Customers can also find out more about their furry friends via a mobile game “Plushanchiki”.
During the programme, on each public holiday, special POS will be placed in-store. Additional information and activities on the programme website allows you not only to know more about Plushanchiki but also to learn how to make your favourite heroes using clay! There is also an Instagram photo competition with the Noelini pillows as a super prize!
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Take a deeper look into our programmes and concepts by reading our case studies.Go to case studies