Walgreens brings Cooler Screens’ technology to more stores
Cooler Screens’ technology offers a digital merchandising platform that replaces traditional cooler doors with Internet of Things-enabled screens. The platform offers new merchandising opportunities and offers shoppers information about products that will fit their budgets, taste and health preferences. Surveys from pilot stores found that more than 80% of surveyed shoppers thought the Cooler Screens technology made it easier to find products and that the products were more appealing, and more than 90% no longer preferred traditional cooler doors. The platform offers retailers improved efficiencies through digitized merchandising, as well as improved visibility through real-time out-of-stock analytics but does not gather or store personally identifiable shopper information.