Claudia's Columns

Inside the mind of BrandLoyalty's CEO

Claudia's Columns
Claudia's Columns

About Claudia Mennen

Claudia Mennen joined BrandLoyalty early 2012 as Chief Financial Officer and took the additional role of CFO of LoyaltyOne six years later. She has gained significant experience as CFO and VP of Finance at Green Gas International and the Dockwise Group. She worked as a Public Auditor at PricewaterhouseCoopers for close to ten years. In 2019, Claudia left the financial world to join BrandLoyalty as its first female CEO.

Since joining BrandLoyalty, Claudia witnessed several key changes in the company and the retail & loyalty industry in general. To turn challenges into opportunities, she believes the organisation must be empowered and driven by teams that feel responsible but are aware that mistakes are valuable as long as you learn from them. Claudia can be best described as open-minded and approachable with a clear vision & plan for the future. 

In a series of columns, Claudia shines a light on retail & loyalty, her leadership style, company culture, current global issues, and more... Have a look at the latest articles below! 

Explore the latest columns from CEO Claudia