Rethinking the way we work
COVID-19 has changed how we work and taught me that we can easily accelerate our efforts to become more sustainable. I’ve learned that working-from-home benefits our colleagues as well as our environment. Many internal and external meetings and training sessions can be conducted perfectly well virtually, this format actually makes people all over the world feel more included.
Furthermore, we are stimulating the use of bicycles, public transport, and sustainable initiatives in all offices. Although small steps, this is a powerful signal to all our colleagues that we all have our part to play in accelerating our efforts throughout the organisation.
Also, thanks to having good relationships with our clients, we have managed to stay personal while working digitally, resulting in hardly any flights. Post-COVID-19 we will continue to reduce flights by 50% and work from home for at least 25% to reduce commuting.
Do more. Do it now.
2020 has convinced me that sustainability isn’t just an add-on, a box to be ticked or a ‘nice to have’. I believe that businesses need to be sustainable from the core and therefore I'm incredibly proud that sustainability ignites the internal fire at BrandLoyalty and sparks throughout the company.
I know that moving towards 100% sustainability seems like a never-ending journey but we must, together with our colleagues, partners and clients take steps to get closer to this destination every day. Looking out of the window during the lockdown, the sky was bluer and the air was clearer. A world we are obliged to nurture for future generations.