Creativity among children has decreased significantly since 1990. A child between 8 and 10 nowadays has only 12% creativity left out of the 100% at birth. At BrandLoyalty, our kids-focused concepts are based on the STEAM method, which helps kids think creatively to prepare them for jobs that don’t exist yet! Here’s a selection of the concepts that boost creativity among youngsters and build a positive connection with your brand.
Help parents educate their children about creativity, self-fulfillment, and diversity and encourage kids to truly be who they are! Style is a reflection of who you are, and therefore our ‘Clix’ concept is literally made for this ‘free-to-be-me-generation’. Clix are connectable fashion items with printed characters that are fun and inspiring. Last year, BrandLoyalty and Magnit generated hype on Russian schoolyards with Disney and supplier collaborated Clix. Loved by kids and parents, Clix encouraged kids in Russia to be their true selves.
When it comes to encouraging creativity among kids, empowering them is crucial. So together with Disney, we’ve developed a first-to-market, multi-property Disney Heroes campaign that empowers kids to become the best version of themselves. Disney heroes inspire kids to learn interesting facts, complete fun challenges while they’re collecting all the 144 trading cards!
Learn more about our purpose-driven programs with high emotional impact by reading about 5 ways our loyalty campaigns encourage a healthy lifestyle.Read case study
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