Watch our young concept testers putting Star Wars Micropopz to the test

Getting into the mind of kids

Watch our young <strong>concept testers</strong> putting <strong>Star Wars Micropopz</strong>&nbsp;to the test

One thing is certain when doing research; people are just not doing what they say they would do. This is why we've put our kids' concepts to the test! And who can judge better than the kids themselves? 
 

We have put multiple concepts to the test, with the toughest judges possible, the kids themselves! The setting was simple, 4 kids, a table and some of our kids' concepts. After the mini researchers experimented with Disney Spin'ems and Disney's Magic Kitchen, StarWars Micropopz is next in line for the test.

Star Wars Micropopz is a sticky concept consisting of 24 of Star Wars' greatest heroes. The characters stick to every flat surface due to the suction cup - let the fun begin! The figurines can be collected in an album that is also a game board. Kids can play endlessly with the Micropopz and, since the Star Wars brand is multi-generational, the concept connects children with their parents and even grandparents. The concept stimulates children to play and interact while also connecting generations. Who doesn't know the Star Wars characters?

Let's take a look at how kids experience the Star Wars Micropopz concept. Check out the video below for the purest and most honest opinions. 
 

Can't get enough? Have a look at how our concept testers test our Disney Magic Kitchen concept. Disney Magic Kitchen is a fun sticker concept  that introduces children to cooking! To find out more about our concepts, contact your BrandLoyalty contact person or hit the contact button below.

 

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Do you want to see more articles and fact-based insights out of our consumer studies? Go back to the overview page. 

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