A data, digital and loyalty powerhouse that is second to none

A data, digital and loyalty powerhouse that is second to none

Together we manage millions of consumer relationships for world-leading brands, providing us with all the data insights and knowledge we need to serve our clients best.

In 2013, BrandLoyalty joined Alliance Data® (NYSE: ADS) the leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customised solutions, enhancing the critical consumer marketing experience; the result is measurably changing consumer behaviour while driving business growth and profitability for today's most recognisable brands.

Alliance Data helps its clients create and increase shopper loyalty through solutions that engage millions of consumers each day. Headquartered in Plano, Texas, Alliance Data consists of multiple businesses that together employ over 9,000 associates at more than 50 locations worldwide.

By building its expertise through one of the most successful coalition loyalty programmes on the planet – Canada's AIR MILES® Reward Programme –  Alliance Data brings together the grocer, pharmacy, petrol station and other retailers under one loyalty programme. 

Before joining Alliance Data, BrandLoyalty acquired IceMobile to further grow the business through extended digital knowledge and a stronger brand portfolio. IceMobile is an innovator in the field of mobile and emerging platforms, user experience, design thinking and digital business strategy. Together we serve customers with creative and innovative food, leisure and kids-focused concepts using a total package approach and flawless execution all the way from the factory to the end consumer.

Being part of this group of companies makes us a data, digital and loyalty powerhouse that is second to none. 

Get to know more about Alliance Data

Go to Alliance Data
Get to know more about Alliance Data

Get to know more about IceMobile

Go to IceMobile