In 2013, BrandLoyalty joined Alliance Data® (NYSE: ADS) the leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customised solutions, enhancing the critical consumer marketing experience; the result is measurably changing shoppers behaviour while driving business growth and profitability for today's most recognisable brands.
Alliance Data helps its clients create and increase shopper loyalty through solutions that engage millions of consumers each day. Headquartered in Plano, Texas, Alliance Data consists of multiple businesses that together employ over 9,000 associates at more than 50 locations worldwide.
By building its expertise through one of the most successful coalition loyalty programmes on the planet – Canada's AIR MILES® Reward Programme – Alliance Data brings together the grocer, pharmacy, petrol station and other retailers under one loyalty programme.