In 2013, BrandLoyalty joined Alliance Data® (NYSE: ADS) the leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customised solutions, enhancing the critical consumer marketing experience; the result is measurably changing consumer behaviour while driving business growth and profitability for some of today's most recognisable brands.
Alliance Data helps its clients create and increase shopper loyalty through solutions that engage millions of consumers each day across multiple touch points using traditional, digital, mobile and emerging technologies. Headquartered in Plano, Texas, Alliance Data consists of multiple businesses that together employ approximately 20,000 associates at more than 100 locations worldwide.
By building its expertise through one of the most successful coalition loyalty programmes on the planet – Canada's AIR MILES® Reward Programme – Alliance Data brings together the grocer, pharmacy, petrol sation and other retailers under one loyalty programme. Along with our sister company Precima.