Our collaboration results in greater success for our clients and ourselves

Together we manage more than 100 million consumer relationships for world-leading brands, providing us with all the data insights and knowledge we need to serve our clients best

In 2013, BrandLoyalty joined Alliance Data® (NYSE: ADS) the leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customised solutions, enhancing the critical consumer marketing experience; the result is measurably changing consumer behaviour while driving business growth and profitability for some of today's most recognisable brands.

 Alliance Data helps its clients create and increase shopper loyalty through solutions that engage millions of consumers each day across multiple touch points using traditional, digital, mobile and emerging technologies. Headquartered in Plano, Texas, Alliance Data consists of multiple businesses that together employ approximately 20,000 associates at more than 100 locations worldwide. BrandLoyalty is positioned under ADS’s subsidiary LoyaltyOne, a global leader in shopper analytics and coalition loyalty and stand-alone loyalty rewards for Fortune 1000 clients around the world.  With over 25 years of history leveraging data-driven insights, LoyaltyOne helps shape shopper behaviour and designs and delivers some of the world's most effective loyalty and customer-centric solutions.

By building its expertise through one of the most successful coalition loyalty programmes on the planet – Canada's AIR MILES® Reward Programme –  LoyaltyOne brings together the grocer, pharmacy, petrol sation and other retailers under one loyalty programme.  Along with our sister companies Precima & Global solutions, we are the global leader in data-driven loyalty solutions.

Before we became part of LoyaltyOne, BrandLoyalty acquired IceMobile and Edison to further grow the business through extended digital knowledge and a stronger brand portfolio. IceMobile remains the leading authority and innovator in the field of mobile and emerging platforms, user experience, design thinking and digital business strategy, enabling it to deliver highly engaging digital loyalty platforms and experiences. Together we serve customers with creative and innovative food, leisure and kids-focused concepts using a total package approach and flawless execution all the way from the factory to the end consumer.

Being part of this group of companies makes us a data, digital and loyalty powerhouse that is second to none. 

Get to know more about Alliance Data

Go to Alliance Data

Get to know more about LoyaltyOne

Go to LoyaltyOne