In 2013, BrandLoyalty joined Alliance Data^® (NYSE: ADS) the leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customised solutions, enhancing the critical consumer marketing experience; the result is measurably changing consumer behaviour while driving business growth and profitability for some of today's most recognisable brands.

 Alliance Data helps its clients create and increase shopper loyalty through solutions that engage millions of consumers each day across multiple touch points using traditional, digital, mobile and emerging technologies. Headquartered in Plano, Texas, Alliance Data consists of multiple businesses that together employ approximately 20,000 associates at more than 100 locations worldwide. BrandLoyalty is positioned under ADS’s subsidiary LoyaltyOne, a global leader in shopper analytics and coalition loyalty and stand-alone loyalty rewards for Fortune 1000 clients around the world.  With over 25 years of history leveraging data-driven insights, LoyaltyOne helps shape shopper behaviour and designs and delivers some of the world's most effective loyalty and customer-centric solutions.