South African shoppers get surprised with free rewards

Choppies in South Africa has launched its first free RoyalVKB knives promotion. 

Shoppers can now collect for a range of six knives including; paring knife, utility knife, slicing knife, bread knife, chefs knife, and santoku knife. Starting on 1st February the programme runs for 21 weeks until 14 July 2019. 

To maximise in-store execution and staff motivation during the programme Choppies will also be also using BrandLoyalty's app StorePal.


About Choppies

Founded in 1986 in a Botswana Town called Lobatse, Choppies has embarked on a huge expansion drive ever since. Choppies is today multinational grocery and general merchandise retailer headquartered in Gaborone, Botswana. 

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