South African shoppers get surprised with free rewards

Royal VKB knives at Choppies, South Africa

Choppies in South Africa has launched its first free Royal VKB knives promotion. 

Shoppers can now collect for a range of six knives including; paring knife, utility knife, slicing knife, bread knife, chefs knife, and santoku knife. Starting on 1st February the programme runs for 21 weeks until 14 July 2019. 

To maximise in-store execution and staff motivation during the programme Choppies will also be also using BrandLoyalty's app StorePal.

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About Choppies

Founded in 1986 in a Botswana Town called Lobatse, Choppies has embarked on a huge expansion drive ever since. Choppies is today multinational grocery and general merchandise retailer headquartered in Gaborone, Botswana. 

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