Shoppers can now collect for a range of six knives including; paring knife, utility knife, slicing knife, bread knife, chefs knife, and santoku knife. Starting on 1st February the programme runs for 21 weeks until 14 July 2019.
To maximise in-store execution and staff motivation during the programme Choppies will also be also using BrandLoyalty's app StorePal.
Find out more about our programmes
Take a deeper look into our programmes and concepts by reading our case studies.Go to case studies