Analytical Framework is a big data tool that enables grocery retailers to design the perfect loyalty programme and continuously provide new predictions and insights to achieve the best results.
• Big data analysis within two days
• Privacy by design
• Providing weekly data updates
• Insights tailored to business goals
Design the right programme mechanics
Analytical Framework helps to design your programme to best influence customer behaviour and reach the targets of the promotion.
Steer your operations
Weekly analysis to view how your programme is performing and giving you the insights needed to keep your programme on track.
Measure investment impact based on business goals - whether it’s to stretch spend, acquire new customers, increase brand affinity or achieve targeted category or SKU level growth.
Find out more
New insights are enabling us to establish what will work in the future.