BrandLoyalty Things We See Studio Sessions

How Gen-Z redefines the meaningful life

Are you ready for loyalty in the new normal?

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POYA
Hema
Sainsbury's
United supermarkets
AEON
Azbuka
Carrefour
Pick n Pay
Albert Heijn
Alfamart
Auchan
Billa
Cactus
Casino
Coop
E.leClerq
Edeka
Esselunga
GPA
IGA
Intermarche
Kaufland
LowesFoods
Magnit
Netto
PXmart
REAL
REWE
SystemU

Each year we create happiness in over 50,000 stores in more than 60 countries


Over the last 25 years, we have run over 3,000 successful short-term loyalty programmes to attract and retain shoppers for the world’s most well-known retailers and brands. 

Our loyalty programmes can reach every demographic that retailers are targetting. With over 30 locations across the globe we have local execution with global knowledge. Tailoring our solutions to specific clients' needs, such as increasing basket size, frequency, penetration and brand preference.

Our programmes hit the targets of our partners on a transactional and emotional level

Check out the case studies covering a variety of challenges from retailers around the globe.

Kaufland masters the Force across 8 countries

Taking millions of shoppers on an unforgettable mission

Kaufland masters the Force across 8 countries

Together with Kaufland, BrandLoyalty took millions of children and their parents on an unforgettable Star Wars mission, inspiring them to leave their everyday life behind for just a moment. Star Wars Mastering the Force, which encourages kids (a...

Full read approx. 10 minutes
Albertson’s United Supermarkets leverages the power of nostalgia with Toy Story 4 MicroPopz!

Creating an emotional connection and changing behaviour with young and grown-up customers

Albertson’s United Supermarkets leverages the power of nostalgia with Toy Story 4 MicroPopz!

At the end of spring 2019, we reunited everyone’s favourite Toy Story characters, along with some new ones at United Supermarkets, a division of Albertsons. The campaign objectives were to drive sales, attract more families with young children,...

Full read approx. 10 minutes
Creating happy family moments with Magnit

The biggest 'Collect & Redeem' loyalty programme in history

Creating happy family moments with Magnit

In 2018, BrandLoyalty set about the mammoth task of launching the biggest ever 'Collect & Redeem' loyalty programme in its history. Across more than 15,000 Magnit stores, BrandLoyalty gave shoppers the opportunity to collect for vivo | Vi...

Full read approx. 5 minutes
Empowering kids through ​Disney Heroes

Entering the UK with a new programme concept at Sainsbury’s

Empowering kids through ​Disney Heroes

For the first time, we are running a loyalty campaign with one of the United Kingdom’s biggest retailers, Sainsbury’s! Together with Disney, we’ve developed a first-to-market, multi-property Disney Heroes campaign that empowers kids...

Full read approx. 10 minutes
Owning the Star Wars brand in France

E.Leclerc just launched their 5th Star Wars programme in a row

Owning the Star Wars brand in France

For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways ...

Full read approx. 10 minutes

Be fully in control before, during and after the programme

Be fully in control before, during and after the programme


Analytical Framework is a big data tool that enables grocery retailers to design the perfect loyalty programme and continuously provide new predictions and insights to achieve the best results.
•       Big data analysis within two days
•       Privacy by design
•       Providing weekly data updates
•       Insights tailored to business goals

Design the right programme mechanics
Analytical Framework helps to design your programme to best influence customer behaviour and reach the targets of the promotion.

Steer your operations
Weekly analysis to view how your programme is performing and giving you the insights needed to keep your programme on track.

Evaluate success
Measure investment impact based on business goals - whether it’s to stretch spend, acquire new customers, increase brand affinity or achieve targeted category or SKU level growth.

Apply learnings
New insights are enabling us to establish what will work in the future. 

Find out more

Through our data solutions, we can improve consumer segmentation and in-store execution

UX services, finding the motivation behind the correlation


We believe any great user experience starts with people.

By taking a deeper look into the path of the consumer, we are able to identify and eliminate stumbling blocks during the shopper journey.

By understanding the needs and motivations that shape shopper behaviour, we create applications to serve businesses and consumers alike.

Applying this knowledge about specific consumer segments, we are able to better refine activation strategies and drive participation in our loyalty programmes. This in turn makes retailers and our programmes more successful. 

StorePal, optimising in-store execution


Highly attractive in-store presentation enhances the shopper experience. BrandLoyalty therefore created StorePal to support retail staff in optimising in-store execution. 

The app provides questions and advice to its users about in-store marketing activation, display placement, staff knowledge, stock availability and promotions supported by supplier collaboration.

Staff are prompted to send in pictures from the shop floor, which are then analysed by state-of-the-art A.I. to provide feedback and suggestions for improvement.

Find out more

Through our digital capabilities, we make solutions easier, faster and more fun

Through our digital capabilities, we make solutions easier, faster and more fun

Bright Stamps, the leading loyalty platform

With over 50 programmes and over 10 million users across 3 continents, we have developed the leading loyalty platform for smartphones, tablets or wearables. It gives shoppers the possibility to collect digitally, share stamps, earn badges, view leader boards, and even go up a level for a better status and exclusive perks.

 

 

 

Our latest retail insights

May 2021

Things we see in retail & loyalty, a deep dive

The ultimate brand fusion: how entertainment became an empire

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BrandLoyalty offered us a unique take on a well-known continuity concept. We particularly liked their data-driven approach to tailor the offering to our desired customers segment, their turnkey & full-service execution support, and their innovative on-card and mobile stamp solution. With this combination, we created a strong customer attraction with better and more relevant offers for our most loyal shoppers. Jason Ramsey, VP Center Store of Lowes Foods
We are not in the business of food, we are not in the business of retail, we are in the business of making our customers' lives that little bit happier. Kevin Roberts, RLC speaker and former CEO at Saatchi & Saatchi, 1997-2014
Sales in Q4 2014 and Q1 2015 were strongly influenced by a huge loyalty promotion with crystal glass. This brought new shoppers into our stores and gave existing shoppers more confidence in Albert Heijn. We grew both in market share and sales as a result of our partnership with BrandLoyalty. Dick Boer, former CEO at Ahold Delhaize, 2011-2018