Over the last 25 years, we have run over 3,000 successful short-term loyalty programmes to attract and retain shoppers for the world’s most well-known retailers and brands.
Our loyalty programmes can reach every demographic that retailers are targetting. With over 30 locations across the globe we have local execution with global knowledge. Tailoring our solutions to specific clients' needs, such as increasing basket size, frequency, penetration and brand preference.
Check out the case studies covering a variety of challenges from retailers around the globe.
Together with Kaufland, BrandLoyalty is taking millions of children and their parents on an unforgettable Star Wars mission, inspiring them to leave their everyday life behind for just a moment. Star Wars Mastering the Force, which encourages kids (a...
Full read approx. 10 minutes
At the end of spring 2019, we reunited everyone’s favourite Toy Story characters, along with some new ones at United Supermarkets, a division of Albertsons. The campaign objectives were to drive sales, attract more families with young children,...
Full read approx. 10 minutes
In 2018, BrandLoyalty set about the mammoth task of launching the biggest ever 'Collect & Redeem' loyalty programme in its history. Across more than 15,000 Magnit stores, BrandLoyalty gave shoppers the opportunity to collect for vivo | Vi...
Full read approx. 5 minutes
For the first time, we are running a loyalty campaign with one of the United Kingdom’s biggest retailers, Sainsbury’s! Together with Disney, we’ve developed a first-to-market, multi-property Disney Heroes campaign that empowers kids...
Full read approx. 10 minutes
For years, the hyper-competitive grocery retail landscape in France has been dominated by a leadership race between the E.Leclerc Group and Carrefour Group. At the time we pitched our first Star Wars programme in 2015, E.Leclerc was looking for ways ...
Full read approx. 10 minutes
Analytical Framework is a big data tool that enables grocery retailers to design the perfect loyalty programme and continuously provide new predictions and insights to achieve the best results.
• Big data analysis within two days
• Privacy by design
• Providing weekly data updates
• Insights tailored to business goals
Design the right programme mechanics
Analytical Framework helps to design your programme to best influence customer behaviour and reach the targets of the promotion.
Steer your operations
Weekly analysis to view how your programme is performing and giving you the insights needed to keep your programme on track.
Evaluate success
Measure investment impact based on business goals - whether it’s to stretch spend, acquire new customers, increase brand affinity or achieve targeted category or SKU level growth.
Apply learnings
New insights are enabling us to establish what will work in the future.
We believe any great user experience starts with people.
By taking a deeper look into the path of the consumer, we are able to identify and eliminate stumbling blocks during the shopper journey.
By understanding the needs and motivations that shape shopper behaviour, we create applications to serve businesses and consumers alike.
Applying this knowledge about specific consumer segments, we are able to better refine activation strategies and drive participation in our loyalty programmes. This in turn makes retailers and our programmes more successful.
Highly attractive in-store presentation enhances the shopper experience. BrandLoyalty therefore created StorePal to support retail staff in optimising in-store execution.
The app provides questions and advice to its users about in-store marketing activation, display placement, staff knowledge, stock availability and promotions supported by supplier collaboration.
Staff are prompted to send in pictures from the shop floor, which are then analysed by state-of-the-art A.I. to provide feedback and suggestions for improvement.
Find out more
With over 50 programmes and over 10 million users across 3 continents, we have developed the leading loyalty platform for smartphones, tablets or wearables. It gives shoppers the possibility to collect digitally, share stamps, earn badges, view leader boards, and even go up a level for a better status and exclusive perks.