BrandLoyalty Things We See Studio Sessions

Technological trends in the coming 10-20 years

Giving shoppers the (sharp) edge

Zwilling 5 star knives at Azbuka Vkusa

Started in November and ending in March 2020, Azbuka Vkusa runs a loyalty programme where customers can collect for ZWILLING 5 star knives.

The ZWILLING 5 star program consists of 6 different knives and is perfectly complemented by a stick blender, a cutting board, and a knife block with a sharpening system. 

The globally known brand ZWILLING offers chef-worthy knives and helps consumers create culinary masterpieces. In every continent the brand's products are used in thousands of restaurants and millions of homes, providing excellence for more than 285 years. 

For every $4 spent in Azbuka Vkusa's physical and online store, customers can earn 1 credit to redeem up to a 100% discount. The stamps can only be collected digitally via the retailer's customer card 'Taste'. 

To support the execution, the retailer launched the StorePAL application simultaneously. StorePAL replaces ‘mystery shoppers’ with on the-spot digital intelligence. It’s designed to let retailers immediately evaluate the impact of their loyalty programs, enabling them to identify underperforming stores during the program itself and to rectify any problems immediately. 

Discover StorePAL


About Azbuka Vkasa

Azbuka Vkasa is translated in English as Alphabet of Taste. The Russian retailer was founded in 1997 and is currently operating 102 supermarkets in Moscow, the Moscow region and St. Petersburg. 

Find out more about our programs

Take a deeper look into our programs and concepts by reading our case studies.

Go to case studies

See more news and articles

Read more latest news and articles from BrandLoyalty by going back to the overview page. 

See all news and articles