Following the success of the Stikeez fruit and veggies programme, Coles is encouraging shoppers to reduce their food waste.
From 24th April, shoppers at Coles supermarkets in Australia can save for RoyalVKB storage boxes. Every time a shopper spends $20, and scans their Flybuys card, they receive 'container credits'. Once they have collected enough container credits shoppers can redeem them against one of the fresh food containers, and receive the item for free!
This is the first time a loyalty porgramme such as this has been run in Australia, and Coles is once again at the forefront.
The programme runs until July. There are 6 items to collect.
Coles is a leading Australian retailer, with over 2,500 retail outlets nationally. Founded in 1914, Coles makes life easier for Australians by delivering quality, value, and service to the 21 million customers who shop with them each week
Take a deeper look into our programmes and concepts by reading our case studies.Go to case studies