Bringing happiness to the world around us

Bringing happiness to the world around us

We are team BrandCharity. Bringing together a group of colleagues from around the world, we realize how fortunate we are, and therefore created BrandCharity. 

For over 15 years BrandCharity has been giving back to communities worldwide. Based in more than 20 offices around the world, we try to support people in our community in need. 

Bringing happiness to the world around us

Next to our regular jobs within BrandLoyalty, we spend a few hours now and then volunteering for BrandCharity: we cook meals in local shelters, buy school equipment and coach kids in townships, play games with people who need company, repair and take care of the maintenance of wheelchairs in elderly homes, and go on day trips with young people. 

We aim to improve the living conditions of our local communities through initiatives linked to one of the five social responsibility goals below. 


The faces behind BrandCharity

  • van Kessel

    Nienke van Kessel

    Chair BrandCharity Board
  • Timmers

    Lonneke Timmers

    Secretary BrandCharity Board
  • Admiraal

    Peter Admiraal

    Treasurer BrandCharity Board
  • de Jong

    Hanneke de Jong

    Project Team BrandCharity
  • van der Hart

    Simon van der Hart

    Japan Ambassador BrandCharity
  • van Kuppeveld

    Laura van Kuppeveld

    Project Team BrandCharity
  • Bratengeier

    Gesine Bratengeier

    Germany Ambassador BrandCharity
  • van Esch

    Hanna van Esch

    Project Team BrandCharity
  • Tang

    Winnie Tang

    Project Team BrandCharity
  • Yang

    Beth Yang

    Taiwan Ambassador BrandCharity
  • Radici

    Eleonora Radici

    Italy Ambassador BrandCharity
  • Alencaster

    Marcel Alencaster

    Mexico Ambassador BrandCharity
  • Gurvich

    Natalia Gurvich

    Russia Ambassador BrandCharity
  • Sin

    Queenie Sin

    Hong Kong Ambassador BrandCharity
  • van de Ven

    Remco van de Ven

    Project Team BrandCharity
  • Hikspoors

    Thijs Hikspoors

    South Africa Ambassador BrandCharity
  • St. Onge

    Kelly St. Onge

    North America Ambassador BrandCharity
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Our charity partners

Over the years BrandCharity has partnered with a number of organizations across the world. We are proud to say our current partners include: 


Quiet is committed to helping people in poverty. The organization focusses on storytelling, soothing & strengthen. This is reflected in various activities withing the Quiet communities. Quiet ‘s-Hertogenbosch stimulates and organizes local solidarity among people in poverty.

Jeugdfonds Sport & Cultuur 's-Hertogenbosch-Vught

The Jeugdfonds Sport & Cultuur 's-Hertogenbosch-Vught helps children up to the age of 18 from families who have not enough money to participate in sports and/or culture. The fund raises money to pay the contribution of a sport or culture activity and/or to purchase clothing or attributes that are necessary to practice the sport. 

Resto van Harte

Resto VanHarte connects people to fight against loneliness. That is the reason why they organize and stimulate meaningful meetings between locals and residents at their communal dining tables. In the local restaurant, a permanent team of volunteers provides an affordable, healthy, and tasty meal. Everyone, regardless of age, culture, or social position, is welcome to join.

Little Lions Child Coaching

Little Lions Child Coaching offers free mental health care and workshops to children in townships in Cape Town, South Africa, by educating and employing local role models.

Click here for BrandCharity's ANBI statement.

Next generation happiness

Next generation happiness

We are aware that we have a short window of opportunity to rebuild our world for the better and therefore we are fully committed to driving the change that can positively shape the future.

Read more about CSR at BrandLoyalty

Find out more about our charity initiatives

Want to read more about the activities that BrandCharity take part in, or read more about the charity partners that are supported each year? 

Read more BrandCharity news