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Giving back with BrandCharity in 2022

Giving back with BrandCharity in 2022

5 min

For almost 20 years, BrandCharity has been giving back to communities around us. BrandCharity consists of a group of colleagues globally, unified by one common goal; to make the world a better place. Inspired by its five social responsibility goals, BrandCharity has sparked joy across the globe in 2022 on its quest to create a better tomorrow. 

 

Giving back with BrandCharity in 2022

In a year that made us realize that a safe environment can be unsettled in a split second, BrandCharity lent a helping hand to those in need – from donating goods and money to Ukrainian refugees to supporting those financially and mentally impacted by the war-driven cost-of-living crisis.

Continue reading for an overview of BrandCharity’s 2022 initiatives and get excited for BrandCharity’s 20-year anniversary in 2023!  

Loyalty rewards to benefit communities in Brazil

BrandCharity Brazil supported the Viela Project by donating kitchen products we can’t sell in loyalty programs anymore. The Viela Project helps the Favela community by slowing down drug traffic and helping them get an opportunity in life through sports, culture, and art projects. The kitchen products will be used in their community kitchen as well as during food events.

Loyalty rewards to benefit communities in Brazil

Donating plush toys to children in hospitals

BrandCharity Spain kicked off the year by donating plush toys to children in the main hospitals in Madrid.

Valentine’s dates for those in need of extra love

On Valentine’s Day, colleagues in Den Bosch joined people in need of extra attention for a lovely coffee date.

Valentine’s dates for those in need of extra love

Get to give back

In 2022, BrandCharity raised over 70,000 Euros which they’ve donated to different charity organizations such as Bloom Mama in South Africa, Red Door in Canada, Rebuilding after the floods in Gambia, Little Lions in South Africa, and QUIET in the Netherlands.

Get to give back

Donation of goods to Ukrainian refugees

Realizing how fortunate we are to live in peace, colleagues all around the world donated items that were most needed at that time.

Donation of goods to Ukrainian refugees

Raised €10,061.43 for Ukrainian refugees

Right after the Ukraine-Russia war started, BrandCharity encouraged colleagues all around the world to donate money for projects that support Ukrainian refugees. BrandCharity donated to a school in Poland that welcomed Ukrainian kids that had to flee their home country and donated money for the supply of medicine and for the preparation of a bomb shelter.

BrandCharity Canada supports Red Door Shelter

Gathering Food & Toiletries to donate to families in need during the wintertime.

BrandCharity Canada supports Red Door Shelter

Bring on the cake!

BrandCharity encouraged colleagues in Den Bosch to bake or donate during its ever-popular cake event to raise money for charity.

Bring on the cake!

Preparing dinner in Hong Kong with Food Angel

BrandCharity Hong Kong partnered with Food Angel, a food rescue and assistance program with the mission ‘No waste, no hunger, with love’. The program rescues edible surplus food and turns it into nutritious meals in their central kitchens.

Preparing dinner in Hong Kong with Food Angel

Raising awareness on International Day of Charity

On September 5th, it was International Day of Charity! BrandCharity used this day to raise awareness of the importance of charity initiatives. From an idea board to charity challenges, BrandCharity sparked joy and made us all care more about the world around us.

Raising awareness on International Day of Charity

Fundraise it all the way

Riding on its success of the past years, BrandCharity organized fundraisers again in 2022. From Germany to Den Bosch all the way to Hong Kong, Brazil and South Africa, BrandCharity involved colleagues globally in raising money for charity.

Fundraise it all the way

All organizations that received donations in money in 2022:
Stichting QUIET (Netherlands), Malayaka Haus & Freund (Germany), Baerenherz Stiftung (Germany) Polish Huminaritarian Act (Poland), Medicines for Ukraine, Bomb shelter in Ukraine, Little Lions (South Africa), School in Poland for Ukrain refugees (Poland), Sports clothes for Russian children (Russia), Bloom Mama (South Africa), Tree watering (Germany), Help for Gambian Floods (Gambia), Our Home Polish orphanage (Poland), Resto van Harte (Netherlands), Jeugdfonds sport en culuur (Netherlands), Red door shelter (Canada), Artsen zonder Grenzen (Netherlands), Voedseltuin Villanueva (Netherlands), Stichting Babyspullen (Netherlands), Spieren voor Spieren (Netherlands), Stichting Weeshuisjes (Netherlands). 

All organizations that received donations of goods: 
Stichting QUIET (Netherlands), Stichting Zorgenvreters (Netherlands), Stichting Transfarmers (Netherlands), Stichting Hulp voor Oekraïne (Netherlands), Stichting Voedselbank (Netherlands). 

More about BrandCharity

More about BrandCharity

For almost 20 BrandCharity has been giving back to communities worldwide. Based in more than 15 locations around the world, we try to support people in our community in need.

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BrandLoyalty provides winning loyalty campaigns by connecting high-frequency retailers, partners, and shoppers. 

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