2. Speak their language!
Sit next to a group of kids talking amongst themselves and there's a good chance you won't be able to follow the conversation. It'll be full of code words. Slang. Abbreviations. Acronyms. Game-related terms. Film references. And by the time you've caught up with the words that kids are using today, they'll be happily speaking tomorrow's dialect.
So if you want to talk to Generation Z, get yourself a good interpreter. BrandLoyalty has a whole department dedicated to Instant Loyalty Programmes (ILPs) for children. We work closely with trendwatchers and kids' specialist, and are at home on TikTok, SnapChat, Fortnite, Instagram and upcoming channels.
Don't forget how kids communicate in digital discussions: they can easily have a whole conversation using emojis, stickers and gif symbols. You won't necessarily want to use them all, but you should be able to recognise these.
Finsta: fake Instagram
Yeet = super-excited
Slay = to "kill it"
Flex = showing off
Lit = incredible, high-energy, awesome
Gucci = something looks good
Low key = something that isn't obvious
Fam = family / close friends
Woke = aware of social justice
Shook = scared, shocked
Still confused? Consult the urbandictionary.com