5 key insights about Generation Z

5 key insights about Generation Z

Kids from Generation Z might look the same as kids born in any other era, but they think and behave differently. It's especially important to focus on the group aged 6 to 12 because these are the kids that have a big influence on family expenditure. In a series of three, we will explain to you how to truly connect with this crucial demographic. You'll need to be quick though: today's kids don't have time to waste. After we've shown you 5 things to remember about Gen-Z last time, we'll continue with the second series about key insights. 

5 key insights about Generation Z

1. The world has become a global village
Kids everywhere are now connected through their interests, friendships and challenges. 

2. Complex subjects have become accessible through storytelling

  • Nowadays, every complex subject can be translated into an easy infographic or animated video
  • Questions can quickly be answered by Google, Alexa or Siri
  • Generation Z kids are smarter and better educated on many topics because they have access to a universal library of knowledge

3. Daily data consumption has created critical thinkers

  • With an enormous quantity of information available, the kids of today get 10 times more mental stimulation than before
  • Research studies suggest that their brains have evolved to process more information at faster speeds and handle bigger mental challenges
  • With limited time and a short attention span to assess everything, kids have become less naive and better critical thinkers

4. Generation gaps are fading

  • The traditional top-down hierarchy of the family dynamic has become much more democratic
  • Parents of today find it important that their kids learn to form their own opinions
  • Kids are now much more involved in family spending choices
  • Kids also inspire their elders to choose fashion, technology and music

5. Children can have impact too

  • Social platforms can create huge audiences and influence these kids
  • Kids inspire other kids to achieve great things: they can lead global change 
Want to learn more about Generation Z?

Want to learn more about Generation Z?

BrandLoyalty continuously invests in research to understand the generation that makes up 40% of the global population. In the next article, we will share 5 things you must remember about Generation Z.

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