5 key insights about Generation Z

What you need to remember, bear in mind and do to be successful

Kids from Generation Z might look the same as kids born in any other era, but they think and behave differently. It's especially important to focus on the group aged 6 to 12 because these are the kids that have a big influence on family expenditure. In a series of three, we will explain to you how to truly connect with this crucial demographic. You'll need to be quick though: today's kids don't have time to waste. After we've shown you 5 things to remember about Gen-Z last time, we'll continue with the second series about key insights.

1. The world has become a global village
Kids everywhere are now connected through their interests, friendships and challenges.

2. Complex subjects have become accessible through storytelling

Nowadays, every complex subject can be translated into an easy infographic or animated video
Questions can quickly be answered by Google, Alexa or Siri
Generation Z kids are smarter and better educated on many topics because they have access to a universal library of knowledge

3. Daily data consumption has created critical thinkers

With an enormous quantity of information available, the kids of today get 10 times more mental stimulation than before
Research studies suggest that their brains have evolved to process more information at faster speeds and handle bigger mental challenges
With limited time and a short attention span to assess everything, kids have become less naive and better critical thinkers

4. Generation gaps are fading

The traditional top-down hierarchy of the family dynamic has become much more democratic
Parents of today find it important that their kids learn to form their own opinions
Kids are now much more involved in family spending choices
Kids also inspire their elders to choose fashion, technology and music

5. Children can have impact too

Social platforms can create huge audiences and influence these kids
Kids inspire other kids to achieve great things: they can lead global change

Want to learn more about Generation Z?

BrandLoyalty continuously invests in research to understand the generation that makes up 40% of the global population. In the next article, we will share 5 things you must remember about Generation Z.

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