May was all about rewarding mini shoppers. In South-Africa, the national cricket team came to life for the 2019 Cricket World Cup. During this period, shoppers could collect 60 unique cards at Pick n Pay. The programme was supported by an app, showing all of the cricket team in 3D. Concurrently, Condis Spain launched the 4th SuperAnimal programme, offering 108 dino cards. All cards could be collected in an album and in the Super Dinos app. Carrefour Spain created magical Movie Moments by offering 108 Movie Moments cards and additional completers like mugs, plush and t-shirts. Also, Albertson’s United Supermarkets created excitement in-stores by launching a campaign featuring the nostalgic Toy Story characters. Read more about the Toy Story Micropopz programme at United Supermarkets in our case study.