May was all about rewarding mini shoppers. In South-Africa, the national cricket team came to life for the 2019 Cricket World Cup. During this period, shoppers could collect 60 unique cards at Pick n Pay. The programme was supported by an app, showing all of the cricket team in 3D. Concurrently, Condis Spain launched the 4th SuperAnimal programme, offering 108 dino cards. All cards could be collected in an album and in the Super Dinos app. Carrefour Spain created magical Movie Moments by offering 108 Movie Moments cards and additional completers like mugs, plush and t-shirts. Also, Albertson’s United Supermarkets created excitement in-stores by launching a campaign featuring the nostalgic Toy Story characters. Read more about the Toy Story Micropopz programme at United Supermarkets in our case study.
January | China loves free cookware
With the start of a fresh new year, we loved to see 5,000 shoppers attending the single-store launch event at Spar Huaguan in China. This was the first ever free cookware programme in China where 6 products from the Fontignac cookware collection could be redeemed. At the same time, we’ve launched our first loyalty programme at Auchan in Russia, where shoppers could collect Noelini farm animal plush toys for free. Next to Auchan Russia, we launched our first programme at Coop CNO in Italy, offering great dining moments with our vivo | Villery & Boch dinnerware range. Spar Hungary celebrated the 90th anniversary of Mickey Mouse and Hungarian shoppers could save for a complete Disney home range including cushions, blankets, towels and more. The magic of Disney is incredible as the Disney breakfast concept launched simultaneously at Billa CZ.